move a date, key family members, or important clients
â¢Â To stop overthinking and trying to defeat themselves
â¢Â To understand where their mojoâs gone
â¢Â To trick themselves into thinking theyâre great so others will follow
Here are three examples:
I used to be able to hold my students spellbound, but ever since my stroke itâs hard to keep their attention. My speech is clear and my memory is solid, but my words donât flow and sometimes I get nervous and blush, which never happened before. Then I doubt myself, which justgets me more off my rhythm, and I start to notice theyâre fidgeting and bored, and itâs even harder to get back on track. My goal is to figure out how to get back my ability to lecture to my standards or let myself down and retire.
If I wasnât her son (and only child), I bet I could get my mother to stop drinking. Iâm always nervous about how sheâs going to respond, so Iâm always hesitant and apologetic, instead of telling her why she needs to quit. Itâs depressing that I canât get through to her, but with Dad long gone, I donât know anyone else sheâll listen to. My goal is to get the confidence to speak to her effectively and get her sober.
There are three guys at the dealership I work at who know less about the cars than I do, but they sell them better because they really think theyâre hotshots. Iâve studied the sales material carefully and know it cold, and I sell enough cars to keep my job, but I hate getting beat by guys who are just better at bullshitting than I am. My goal is to get the confidence to be a better bullshitter or get better at bullshit so Iâll have more confidence, get the bonuses, and never feel screwed over again.
Just because you lack persuasive abilities for one reason or another, or find them unequal to the task at hand, doesnât mean that you should be able to be more persuasive and should keep trying until you are. Thereâs a certain pointâletâs call it the desperation fulcrumâat which pushing yourself to be more articulate makes you repetitive, boring, and overeager, driving people further away from your point of view.
Unfortunately, practice doesnât make perfect; at some point, after youâve consulted advisers, tried exercises, and analyzed obstacles, itâs time to accept that the problem is what it is. If you keep on looking at improving persuasiveness as the goal of a failed quest, life will seem increasingly negative and hopeless, and the fulcrum point will move ever closer with each new negotiation.
If you accept your problem as an unfortunate dysfunction youâve done your best to fix, then the failure isnât personal. Youâve done agood job pushing your limits (even if they pushed right back) and itâs time to look for alternatives.
Remember, persuasiveness is one of those abilities that can do both good and harm. It can get you sales, votes, and deals, but it also gives you the power to take advantage of others or use negative emotions to get their support, and this may turn into miniâ Wolf of Wall Street , damaging your reputation (and eternal soul) in the long run. Even if you get them to do things for you that they wouldnât for someone else, their motivation will disappear if they think they donât have your attention.
In any case, there are ways you can achieve your goal even if you donât have the ability to persuade. One is to follow a commonsense procedure for weighing decisions as if you were the person you wish to persuade. Instead of pushing their emotional buttons, pretend youâre a coach or adviser responsible for reviewing all the reasons for or against a decision, taking into account consequences and your clientsâ values.
Whether youâre trying to sell them a car or sobriety, use plainspoken expertise, not flash, to explain the risks and benefits you believe they
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