Read Online Always Eat Left Handed: 15 Surprisingly Simple Secrets of Success by Rohit Bhargava - Free Book Online
Authors: Rohit Bhargava
Tags: Health; Fitness & Dieting, Self-Help, 90 Minutes (44-64 Pages), Business & Money, Job Hunting & Careers, Guides, Career Guides
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smart influencers in the digital marketing community that jumped into the idea immediately and started talking about it.
In perhaps the perfect full circle illustration of the journey that SMO took, six years after initially sharing the idea on my blog, I happened to be sitting in a meeting with a client listening to a new potential partner pitch their approach to work with us.
They promised they were a pioneer in digital marketing, and offered a roster of “SMO experts.” They even had a Powerpoint slide about it. I didn’t know them, and they didn’t know me. In that meeting, I wasn’t the “creator of SMO” – and that was just fine with me. SMO had been good to me. Thanks to the idea, I had jumpstarted a platform for myself, made amazing connections with very smart fellow marketers, and landed a five figure book deal. I didn’t need anything else.
The only thing I had to do was remember the lesson it offered.
How To Let Your Ideas Travel
Letting ideas travel starts with a philosophy of unselfishness – because it can sometimes be hard to see your ideas taken and used by others. Aside from this broad advice, there are three things that can help you to promote your ideas to travel.
Embrace your first followers. One of the most popular TEDTalks posted online also happens to be one of the shortest. In it, entrepreneur Derek Sivers shows a video of a guy doing a crazy dance on a lawn, and then how others start joining him in the craziness. In just a few minutes, he explains the undervalued power of the “first follower.” The first follower, he shares, “is what transforms a lone nut into a leader.” Key to the process, though, is that the leader must accept that first follower as an equal – otherwise the idea doesn’t catch on. The lesson from his simple video and brilliant talk is clear … when it comes to letting your ideas travel, the first and most important step is to find your first followers and then embrace them as co-creators of the idea.
Make participation easy. As an idea moves from a smaller group to a larger one, making it easy to share and participate in is a critical part of helping to get further adoption. Social media dramatically helps with this challenge as sharing is built into most social networks and online tools – but even if you don’t have an online idea to share, it is important to think of ways to make participation in the idea as easy as possible so that it can travel.
Accept remixing. As new people will start to take your idea and share it, they will naturally want to add their own mark. This can be hard to deal with because you will feel your ownership getting diluted. Sharing the credit, though, requires some level of letting go of control. Once you do, your ideas are far more likely to influence more people … and the credit that you share will often come back in your direction as a result.
Chapter 15 - Walk In High Heels
Lesson - Learn Empathy
In 2001 Frank Baird had a crazy idea.
While working as a community advocate and family therapist in California with women and families broken apart by domestic abuse, he wanted to find a new way to create more visibility and dialogue around the cause. At the time, holding a march was a popular way to show support - but Frank wanted to do something different.
So in 2001 he proposed to call his march “Walk A Mile In Her Shoes” – and then invited men to do exactly that by agreeing to wear bright red high heels and walk a mile. Doing it, they would create a spectacle that no one could ignore, and bring awareness to this important cause in the process.
Making It Real
More than a decade later, domestic abuse is becoming a highly visible topic, rightly getting more and more media attention than ever. Today there are large global concerts featuring stars like Beyoncé performing to support causes like domestic abuse. There is a major film called Girl
In perhaps the perfect full circle illustration of the journey that SMO took, six years after initially sharing the idea on my blog, I happened to be sitting in a meeting with a client listening to a new potential partner pitch their approach to work with us.
They promised they were a pioneer in digital marketing, and offered a roster of “SMO experts.” They even had a Powerpoint slide about it. I didn’t know them, and they didn’t know me. In that meeting, I wasn’t the “creator of SMO” – and that was just fine with me. SMO had been good to me. Thanks to the idea, I had jumpstarted a platform for myself, made amazing connections with very smart fellow marketers, and landed a five figure book deal. I didn’t need anything else.
The only thing I had to do was remember the lesson it offered.
How To Let Your Ideas Travel
Letting ideas travel starts with a philosophy of unselfishness – because it can sometimes be hard to see your ideas taken and used by others. Aside from this broad advice, there are three things that can help you to promote your ideas to travel.
Embrace your first followers. One of the most popular TEDTalks posted online also happens to be one of the shortest. In it, entrepreneur Derek Sivers shows a video of a guy doing a crazy dance on a lawn, and then how others start joining him in the craziness. In just a few minutes, he explains the undervalued power of the “first follower.” The first follower, he shares, “is what transforms a lone nut into a leader.” Key to the process, though, is that the leader must accept that first follower as an equal – otherwise the idea doesn’t catch on. The lesson from his simple video and brilliant talk is clear … when it comes to letting your ideas travel, the first and most important step is to find your first followers and then embrace them as co-creators of the idea.
Make participation easy. As an idea moves from a smaller group to a larger one, making it easy to share and participate in is a critical part of helping to get further adoption. Social media dramatically helps with this challenge as sharing is built into most social networks and online tools – but even if you don’t have an online idea to share, it is important to think of ways to make participation in the idea as easy as possible so that it can travel.
Accept remixing. As new people will start to take your idea and share it, they will naturally want to add their own mark. This can be hard to deal with because you will feel your ownership getting diluted. Sharing the credit, though, requires some level of letting go of control. Once you do, your ideas are far more likely to influence more people … and the credit that you share will often come back in your direction as a result.
Chapter 15 - Walk In High Heels
Lesson - Learn Empathy
In 2001 Frank Baird had a crazy idea.
While working as a community advocate and family therapist in California with women and families broken apart by domestic abuse, he wanted to find a new way to create more visibility and dialogue around the cause. At the time, holding a march was a popular way to show support - but Frank wanted to do something different.
So in 2001 he proposed to call his march “Walk A Mile In Her Shoes” – and then invited men to do exactly that by agreeing to wear bright red high heels and walk a mile. Doing it, they would create a spectacle that no one could ignore, and bring awareness to this important cause in the process.
Making It Real
More than a decade later, domestic abuse is becoming a highly visible topic, rightly getting more and more media attention than ever. Today there are large global concerts featuring stars like Beyoncé performing to support causes like domestic abuse. There is a major film called Girl
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