Read Online The Crunch Campaign by Kate Hunter - Free Book Online

Lorraine said as she twirled.
    â€˜Ah, there’s a storm on the way?’ suggested Katie.
    â€˜You got a bargain on eBay?’ Clementine was desperate.
    â€˜You’ve lost your mind?’ Joel, of course.
    â€˜You’re all wrong, totally wrong,’ Lorraine chirped. ‘This is my first product!’
    â€˜Lorraine, please tell us what you’re on about,’ said Katie, losing patience.
    â€˜I will soon be launching my own line of wet weather fashion. I started working on it before we went to the States, but while we were there I got some contacts with a place that can make them for me.’
    â€˜Riiiight,’ said Dominic. ‘And?’
    â€˜And, get this – I’ve got the best name. Katie, you’ll love it.’
    â€˜Okay, I’ll love it. What is it?’
    â€˜My exclusive range will be known as ‘Lorraine Wear!’ Get it? LorRAINWEAR? Brilliant, right?’
    â€˜Pretty good, Quiche,’ said Dominic.
    â€˜Yeah.’ Katie was smiling. ‘I like it.’
    Lorraine looked at Joel, who was rolling his eyes. ‘And,’ she continued, ‘I’d like to offer my first campaign account to Mosquito Advertising.’
    â€˜What?’ Joel laughed. ‘ Us advertise your raincoats? Have you got any money?’
    â€˜Joel, our clients hardly ever have any money,’ said Clementine gently. ‘I love your raincoat, Lorraine. I think it’s a great idea.’
    â€˜Me too,’ said Katie. She wasn’t sure what she thought of LorRAINWEAR, but she needed to get everyone’s attention back – and a big fight about raincoats and gumboots wasn’t going to help. ‘I reckon we can do some great ads for LorRAINWEAR, but first, I need to get you all on board with my plan for the prime minister. Dom and I worked it out last night.’ She noticed Joel’s eyebrows shoot up, but he said nothing. ‘While I’m talking you through it, try some of Parfitt’s new Christmas drink.’ Katie used the opener fixed to the wall to prise the lids off the bottles. It took a bit of effort, but the cap was a Parfitt’s signature of old fashioned values. ‘We’re calling it Product Xmas.’
    She half-expected Joel to tell her the name was terrible, but he didn’t. He held his glass up to the light and whistled at the green and red stripes. ‘That’s awesome. I’d hate to think of the chemicals involved, but – cool!’
    â€˜Well, Liam says it’s all natural stuff in it. I can’t see how that’s true, but Parfitts don’t lie. The thing is, if the company is going to keep going, we need to get the government to rethink their ban on soft drink advertising.
    With Dominic’s help, she explained her plan.
    Clementine nodded slowly. ‘So, the government takes money out of the junk food companies’ budgets and gives it to the fresh food growers so they can make ads too?’
    â€˜Exactly,’ said Katie. ‘And really good ads. If they’ve got some money, they can use decent agencies – like Mosquito!’
    â€˜Well, I love it almost as much as I love my raincoat,’ said Lorraine.
    Katie laughed. ‘You’d love anything at the moment.’
    â€˜Seriously, I think it’s smart. And it’s different. Even if the prime minister doesn’t like it, she won’t have heard it before, so you won’t be wasting her time.’
    Joel was sitting on a bean bag, picking a toenail. Katie wanted to tell him that was disgusting, but bit the words back.
    â€˜Well?’ said Dominic. ‘What do you reckon? If you like it, there’s a heap of work to do to get it into shape for the PM. We’ll need your help.’
    Joel stood up and stretched his arms in an exaggerated yawn. His fingertips almost touched the ceiling of the tree office. ‘I think getting involved in politics is a really bad