Technopoly

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Authors: Neil Postman
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published in 1911, contains the first explicit and formal outline of the assumptions of the thought-world of Technopoly. These include the beliefs that the primary, if not the only, goal of human labor and thought is efficiency; that technical calculation is in all respects superior to human judgment; that in fact human judgment cannot be trusted, because it is plagued by laxity, ambiguity, and unnecessary complexity; that subjectivity is an obstacle to clear thinking; that what cannot be measured either does not exist or is of no value; and that the affairs of citizens are best guided and conducted by experts. In fairness to Taylor (who did not invent the term “scientific management” and who used it reluctantly), it should be noted that his system was originally devised to apply only to industrial production. His intention was to make a science of the industrial workplace, which would not only increase profits but also result in higher wages, shorter hours, and better working conditions for laborers. In his system, which included “time and motion studies,” the judgment of individual workers was replaced by laws, rules, and principles of the “science” of their job. This did mean, of course, that workers would have to abandon any traditional rules of thumb they were accustomed to using; in fact, workers were relieved of any responsibility to think at all. The system would do their thinkingfor them. That is crucial, because it led to the idea that technique of any kind can do our thinking for us, which is among the basic principles of Technopoly.
    The assumptions that underlay the principles of scientific management did not spring, all at once, from the originality of Taylor’s mind. They were incubated and nurtured in the technocracies of the eighteenth and nineteenth centuries. And a fair argument can be made that the origins of Technopoly are to be found in the thought of the famous nineteenth-century French philosopher Auguste Comte, who founded both positivism and sociology in an effort to construct a science of society. Comte’s arguments for the unreality of anything that could not be seen and measured certainly laid the foundation for the future conception of human beings as objects. But in a technocracy, such ideas exist only as by-products of the increased role of technology. Technocracies are concerned to invent machinery. That people’s lives are changed by machinery is taken as a matter of course, and that people must sometimes be treated as if they were machinery is considered a necessary and unfortunate condition of technological development. But in technocracies, such a condition is not held to be a philosophy of culture. Technocracy does not have as its aim a grand reductionism in which human life must find its meaning in machinery and technique. Technopoly does. In the work of Frederick Taylor we have, I believe, the first clear statement of the idea that society is best served when human beings are placed at the disposal of their techniques and technology, that human beings are, in a sense, worth less than their machinery. He and his followers described exactly what this means, and hailed their discovery as the beginnings of a brave new world.
    Why did Technopoly—the submission of all forms of cultural life to the sovereignty of technique and technology—find fertile ground on American soil? There are four interrelated reasons for the rise of Technopoly in America, why it emergedin America first, and why it has been permitted to flourish. As it happens, all of these have been written about extensively in many contexts and are well known. The first concerns what is usually called the American character, the relevant aspect of which Tocqueville described in the early nineteenth century. “The American lives in a land of wonders,” he wrote; “everything around him is in constant movement, and every movement seems an advance. Consequently, in his mind the idea of newness is closely linked

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