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Authors: Varios autores
Tags: Divulgación, Idiomas
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addition to all these efforts, dm interacts especially well with its associates and business partners.
“Although customer orientation is considered to be the dominating factor in all activities, also required is an equally substantial consideration for and support of associate orientation,” is the gist of what
has been written in an internal paper. Each associate is
to be “perceived objectively
in his job.” dm attaches great importance to a
trusting
, good relationship with its business partners. By means of a
questionnaire
, suppliers as well as dm regularly submit their
assessment of collaboration
. Evaluated, for example, is
accessibility
, the completeness of information, or cooperation when new products or services are launched.
Palabras para recordar
associate: colleague, fellow worker, co-worker, employee, member of staff
drugstore chain: chemist’s shop franchise or group
exemplary: excellent, commendable, very good, model, ideal
to substantiate: to give substance to, to demonstrate, to corroborate
high repute: good name, high standing or stature, good reputation
corporate citizenship: social and cultural involvement (of businesses)
to be exemplified by: to be demonstrated, shown, or represented by
renowned: famous, distinguished, well-known, prominent, established
from floor to ceiling: from the ground to the roof, from the bottom up
to be geared towards: to be aimed at, to work toward
to convey: to get across, to communicate, to put across
seasonably: appropriate to the time of the year
to complement: to go well with, to be the perfect addition to
to adapt: to change, to alter, to modify
is supposed to: is meant, intended, or designed to
reward: recompense, remuneration, bonus, prize
to give someone similarly high marks: to give someone likewise excellent grades or scores
to embrace: to accept, to adopt
to aim: to aspire, to intend, to want
to distinguish oneself from: to set oneself apart from, to separate oneself from
consciously: knowingly, wilfully
to be meliorated: to be refined, fine-tuned, perfected, or honed
concerted effort: combined, joint, or collaborative operation
Federal Cross of Merit: one of the highest honours the Federal Republic of Germany awards
substantial: sizable, generous, significant, real, weighty, major
is the gist of what: is the general idea, essence, or quintessence of what
to be perceived objectively: to be seen neutrally or without bias or prejudice
trusting: trustful, reliable, dependable
questionnaire: survey, opinion poll
assessment of collaboration: evaluation of teamwork or partnership
accessibility: approachability, availability
Capítulo 3
Vender en inglés
En este capítulo
Ventas en el extranjero
Abrir nuevos mercados
Analizar y seleccionar clientes
A brir un nuevo mercado entraña muchos riesgos, pero es una decisión imprescindible para el crecimiento de la empresa. En un primer momento se sentirás perdido, porque se te escaparán muchos factores relevantes. En este capítulo te enseñaremos a moverte como pez en el agua en este entorno difícil. Aprenderás a seleccionar vendedores en el país escogido, sabrás qué productos y servicios debes vender y, no menos importante, analizarás qué clientes te convienen.
Para ser un buen vendedor tienes que saber qué estás vendiendo y a quién se lo vendes, pero no te olvides de algo no menos importante: ¡debes saber dónde hacerlo! Conocer la idiosincrasia del país donde vas a instalarte es, prácticamente, una garantía de éxito.
Selling across borders
When dealing with foreign customers, it is ideal to speak their language, yet it is especially important
to attune to
their
mindset
.
Normally, aside from the spoken word, there are
grave
differences in the rules of the game regarding business and society, mentality and manners that need to be overcome. Even when
displaying extra caution
, mistakes are often made, mostly
stemming from
lack of knowledge
with regard to
attitude and
“Although customer orientation is considered to be the dominating factor in all activities, also required is an equally substantial consideration for and support of associate orientation,” is the gist of what
has been written in an internal paper. Each associate is
to be “perceived objectively
in his job.” dm attaches great importance to a
trusting
, good relationship with its business partners. By means of a
questionnaire
, suppliers as well as dm regularly submit their
assessment of collaboration
. Evaluated, for example, is
accessibility
, the completeness of information, or cooperation when new products or services are launched.
Palabras para recordar
associate: colleague, fellow worker, co-worker, employee, member of staff
drugstore chain: chemist’s shop franchise or group
exemplary: excellent, commendable, very good, model, ideal
to substantiate: to give substance to, to demonstrate, to corroborate
high repute: good name, high standing or stature, good reputation
corporate citizenship: social and cultural involvement (of businesses)
to be exemplified by: to be demonstrated, shown, or represented by
renowned: famous, distinguished, well-known, prominent, established
from floor to ceiling: from the ground to the roof, from the bottom up
to be geared towards: to be aimed at, to work toward
to convey: to get across, to communicate, to put across
seasonably: appropriate to the time of the year
to complement: to go well with, to be the perfect addition to
to adapt: to change, to alter, to modify
is supposed to: is meant, intended, or designed to
reward: recompense, remuneration, bonus, prize
to give someone similarly high marks: to give someone likewise excellent grades or scores
to embrace: to accept, to adopt
to aim: to aspire, to intend, to want
to distinguish oneself from: to set oneself apart from, to separate oneself from
consciously: knowingly, wilfully
to be meliorated: to be refined, fine-tuned, perfected, or honed
concerted effort: combined, joint, or collaborative operation
Federal Cross of Merit: one of the highest honours the Federal Republic of Germany awards
substantial: sizable, generous, significant, real, weighty, major
is the gist of what: is the general idea, essence, or quintessence of what
to be perceived objectively: to be seen neutrally or without bias or prejudice
trusting: trustful, reliable, dependable
questionnaire: survey, opinion poll
assessment of collaboration: evaluation of teamwork or partnership
accessibility: approachability, availability
Capítulo 3
Vender en inglés
En este capítulo
Ventas en el extranjero
Abrir nuevos mercados
Analizar y seleccionar clientes
A brir un nuevo mercado entraña muchos riesgos, pero es una decisión imprescindible para el crecimiento de la empresa. En un primer momento se sentirás perdido, porque se te escaparán muchos factores relevantes. En este capítulo te enseñaremos a moverte como pez en el agua en este entorno difícil. Aprenderás a seleccionar vendedores en el país escogido, sabrás qué productos y servicios debes vender y, no menos importante, analizarás qué clientes te convienen.
Para ser un buen vendedor tienes que saber qué estás vendiendo y a quién se lo vendes, pero no te olvides de algo no menos importante: ¡debes saber dónde hacerlo! Conocer la idiosincrasia del país donde vas a instalarte es, prácticamente, una garantía de éxito.
Selling across borders
When dealing with foreign customers, it is ideal to speak their language, yet it is especially important
to attune to
their
mindset
.
Normally, aside from the spoken word, there are
grave
differences in the rules of the game regarding business and society, mentality and manners that need to be overcome. Even when
displaying extra caution
, mistakes are often made, mostly
stemming from
lack of knowledge
with regard to
attitude and
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