Game Change

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Authors: John Heilemann
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heard above the din. Stepping down off the stage, she was serenaded with chants of protest—“Bring the troops home! Bring the troops home!”—as she made her way to the exit.
    The antiwar base was sending a fundamental message: Clinton’s front-runner status was rooted in shaky ground. As wary as she was of being stereotyped as a conventional liberal a la Kerry or Dean, Hillary didn’t fully apprehend that her split-the-difference stance was reviving an equally damaging narrative. With it, and with a handful of other moves that smacked of cynicism—her cosponsorship of a bill to criminalize flag-burning was frequently cited—Clinton was breathing new life into perceptions that she had done so much to slay: that she was a calculating, expedient schemer wedded to no great principle other than her own advancement.
    For many Democrats, trimming, triangulating, and poll-tested centrism were among the least appetizing features of the Clinton years. But, of course, there were others—as Hillary herself was reminded all the time, in the most unpleasant ways.
    WHEN SHE FIRST GOT the word, she was stunned and angry. The New York Times was doing what ? There was just no way it could be true—but it was, she was told by her press secretary, Philippe Reines, and his counterpart for her husband, Jay Carson.
    In the spring of 2006, the Paper of Record was in the midst of reporting a story on the state of the Clinton marriage. And from what the flaks could ascertain from their conversations with the reporter, it wasn’t going to be pretty. The thrust of the piece, they believed, was that the marriage was a sham; that Hillary and Bill barely saw each other, rarely slept in the same bed; that their matrimony was a partnership, an understanding, but little more; that Bill’s bachelor lifestyle had the potential to derail her presidential aspirations.
    How is this a legitimate story? Hillary wanted to know. And not just a story, but a story in the most esteemed newspaper in the country. “It’s just fucking unbelievable,” she said. “This is my life? I have to deal with this bullshit?”
    Carson and Reines suspected that the Times ’s true intention was more pernicious still: the paper wanted to write about the rumors swirling around Bill Clinton’s alleged infidelities and was using a discussion of the Clinton marriage as camouflage. Within Hillary’s and Bill’s operations, a series of heated discussions ensued about whether to engage with the reporter, Patrick Healy, or simply say, “No comment.” The dominant view inside Hillaryland, with its aversion to the press, was that to participate would do nothing but legitimize the story. Carson and Reines strongly disagreed. Guys, the story is likely to be on page A1 of The New York Times , Carson said. It’s already legitimized! Carson and Reines considered Healy an ethical reporter, persuadable by the facts. Weighing in, they felt, could influence the piece, soften it, and at least prevent errors or egregious insinuations from appearing in print.
    Carson and Reines prevailed in that debate and spent a frantic weekend pushing back on the story. They pulled schedules to demonstrate that the Clintons spent plenty of nights together—more, in fact, than Chuck Schumer spent with his wife, Iris. The Clintons loved each other, the press guys insisted; this was not a marriage in name only.
    When the story appeared, on May 23, the Clinton camps were braced for the worst. But although it was indeed on A1, the effects of Carson’s and Reines’s efforts were evident. The piece was elliptical, full of loaded language and ominous hints, but contained no damaging facts. Even better from the Clinton perspective, the reaction from readers was harsh—a flood of letters denouncing the paper for going tabloid, for slumming in the gutter. (Stung by the criticisms, the Times’s public editor felt compelled to devote a column to justifying the article.) Months later, Carson would tell Bill

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