Read Online The Global eBook Report: Current Conditions & Future Projections. Update October 2013 by Rüdiger Wischenbart - Free Book Online Page B
Authors: Rüdiger Wischenbart
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country’s well-established IT software industry has made India a sought-after destination for outsourced services. Nearly 60% of global publishing industry’s outsourcing of business processes comes to India. Conversion and digitization of backlist and archives tops the list of services sourced, according to the analytics agency, ValueNotes . India leads ahead of US, UK, Philippines, and Europe in the publishing industry’s business process outsourcing (BPO) segment because of its price advantage.
The proliferation of personal devices for accessing content is expected to create the demand for book content on digital platforms. E-ink devices for ereading were picking up sales in 2011 and early 2012 in India. The sale of home-grown versions — Wink Reader (now discontinued) and Infibeam’s Pi — and later, of Kindle, created an entry-point for ebook reading. Now there are more than 70 reader devices available in the market.
However, by late 2012 the surge in tablet sales suggested that India would opt to migrate directly to tablets than use a single-purpose device like an ereader. The evidence in 2013 shows that smartphones and phablets might outsell tablets, and become the preferred devices for consuming a range of digital content including books. So far, most ereading devices and book-related apps have piggy-backed on the bulk of freely available out-of-copyright digitized books, classics from around the world, and have been able to attract consumers to access books on a digital device. In India, because it is a low-priced editions market, especially in trade segment, ebooks don’t yet compete with print books since price is not yet a major differentiator. But publishers are experimenting and there is no pricing norm in place yet.
Readers’ demographics
India’s large youth population (13–35 years) is a sizeable market potential for publishers. Estimated to be 459 million in 2009, youth constitute 38% of India’s total population. Of these, 73% youth are literate, with a majority residing in rural areas.
According to the National Youth Readership Survey 2009, [N1] half of the readers surveyed gave “knowledge enhancement” as the first reason for reading leisure books. The survey also revealed that more literate youth in urban areas were readers.
Soon after Independence in 1947, when literacy and education levels were dismal, school textbooks and examination-based reading were given priority by policy-makers — trends that remain strong to this day. This is seen in the ebooks segment too: several institutions, through their libraries, have been making ebooks available, primarily of science, technical and mediacl (STM) subjects, for students since the last 5–6 years.
The current demand for ebooks is coming from the six metropolitan (Tier I) cities — Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai. The Global E-Book Monitor of the market research firm Bowker , a 10-country sample survey conducted in early 2012, estimated that 2% of the Indian population has purchased an ebook during the period of study. The study also revealed that the typical ebook buyer in India is a college graduate, more likely to be male in the 25–34 years age group, working fulltime and living in a city. The perhaps explains another finding by the survey, that the majority of books downloaded were either from professional/business category or academic books /textbooks.
An annual sample survey by Tata Consultancy Services (TCS) among youth in the metro cities shows that smart devices and access are making youth “instant connectors”, and transforming the way that they are conducting not just their social lives, but also their academic lives.
According to estimates, India has about 200 million children under the age of 18, and 69 million of them reside in urban areas. Mobile devices have become an important utility for young urban parents to entertain their children with. A growing number of parents are exposing
The proliferation of personal devices for accessing content is expected to create the demand for book content on digital platforms. E-ink devices for ereading were picking up sales in 2011 and early 2012 in India. The sale of home-grown versions — Wink Reader (now discontinued) and Infibeam’s Pi — and later, of Kindle, created an entry-point for ebook reading. Now there are more than 70 reader devices available in the market.
However, by late 2012 the surge in tablet sales suggested that India would opt to migrate directly to tablets than use a single-purpose device like an ereader. The evidence in 2013 shows that smartphones and phablets might outsell tablets, and become the preferred devices for consuming a range of digital content including books. So far, most ereading devices and book-related apps have piggy-backed on the bulk of freely available out-of-copyright digitized books, classics from around the world, and have been able to attract consumers to access books on a digital device. In India, because it is a low-priced editions market, especially in trade segment, ebooks don’t yet compete with print books since price is not yet a major differentiator. But publishers are experimenting and there is no pricing norm in place yet.
Readers’ demographics
India’s large youth population (13–35 years) is a sizeable market potential for publishers. Estimated to be 459 million in 2009, youth constitute 38% of India’s total population. Of these, 73% youth are literate, with a majority residing in rural areas.
According to the National Youth Readership Survey 2009, [N1] half of the readers surveyed gave “knowledge enhancement” as the first reason for reading leisure books. The survey also revealed that more literate youth in urban areas were readers.
Soon after Independence in 1947, when literacy and education levels were dismal, school textbooks and examination-based reading were given priority by policy-makers — trends that remain strong to this day. This is seen in the ebooks segment too: several institutions, through their libraries, have been making ebooks available, primarily of science, technical and mediacl (STM) subjects, for students since the last 5–6 years.
The current demand for ebooks is coming from the six metropolitan (Tier I) cities — Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai. The Global E-Book Monitor of the market research firm Bowker , a 10-country sample survey conducted in early 2012, estimated that 2% of the Indian population has purchased an ebook during the period of study. The study also revealed that the typical ebook buyer in India is a college graduate, more likely to be male in the 25–34 years age group, working fulltime and living in a city. The perhaps explains another finding by the survey, that the majority of books downloaded were either from professional/business category or academic books /textbooks.
An annual sample survey by Tata Consultancy Services (TCS) among youth in the metro cities shows that smart devices and access are making youth “instant connectors”, and transforming the way that they are conducting not just their social lives, but also their academic lives.
According to estimates, India has about 200 million children under the age of 18, and 69 million of them reside in urban areas. Mobile devices have become an important utility for young urban parents to entertain their children with. A growing number of parents are exposing
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