The Best and the Brightest

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Authors: David Halberstam
Tags: United States, General, History, Military, 20th Century, Vietnam War
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warnings were gentlemanly, but as time passed, as the heat of the campaign mounted—after all, one primary defeat and it might all be over—the tone became harsher and more demanding. If he did not comply, Sorensen said, there would be dire consequences. Not only would the good things not happen, but bad things might. If he was for them, he was for them, and that was the only thing they understood. And as they became irritated, so too did Bowles; he felt he was having his arm twisted. In a sense the Kennedys were right: he could, after all, campaign for Jack without necessarily being anti-Humphrey. But Bowles felt that although Kennedy might be the best way of beating Nixon, there were old loyalties to Humphrey, and old suspicions: touches of liberal anti-Catholicism remaining in him as well; any liberal governor of Connecticut had had to struggle against the conservative political power of the Church in the past. So Bowles refused to go in, and Harris Wofford, his aide, replaced him in Wisconsin. The Kennedys would later decide, when they cut up their spoils, that they were not that beholden to Bowles or to the liberals who had not been there when they were needed. From then on the balance changed, and as primary victory followed primary victory, Bowles’s role and value diminished except as an occasional useful bit of window dressing. He was made chairman of the party platform committee, on which he worked relentlessly, though becoming increasingly aware as the campaign progressed that he had less and less contact and influence with the candidate. In July, at convention time, when he worked very hard for a Kennedy-style platform, he discovered that among the people least interested in the platform was his candidate. Indeed, even as Kennedy was accepting the convention’s nomination, an act which should have gladdened Bowles after this long, arduous uphill struggle, Bowles had a feeling that he was far from the action and the decisions, that the link between him and his candidate was weak and growing weaker.
    He could not have been more right, for at that very moment Joseph P. Kennedy, Sr., was having dinner in New York at the apartment of Henry Luce, the publisher of magazines which had long specialized in the tormenting of just such people as Chester Bowles and promoting such archenemies as John Foster Dulles, leaving some people with the suspicion that Dulles was Time magazine sprung to life (inspiring the liberal poet Marya Mannes to write the short verse: “Foster Dulles/Henry Luce/GOP Hypotenuse”). At the dinner Joe Kennedy gave his word to Luce that his son, while a Democratic presidential nominee, was nonetheless reliable. Joe Kennedy and Henry Luce were old friends in the best sense of many hands scratching many backs, Luce having written an introduction to the first book by Kennedy’s son Jack, a book entitled Why England Slept, while Joe Kennedy, not to be outdone, had arranged to get Luce’s son Hank his first job after college, as special assistant to the chairman of the Securities and Exchange Commission—the chairman, of course, being Joseph P. Kennedy, Sr.
    What Luce and Kennedy were discussing was in effect what it would take to neutralize Time and Life during the forthcoming campaign. It turned into something of a heated discussion because Luce tried to divide the issues between foreign and domestic affairs and implied that he would not be upset by Jack Kennedy’s liberalism on domestic issues, and Joe Kennedy took this personally. No son of mine is going to be a goddamn liberal, Kennedy interjected. Now, now Joe, Luce answered, of course he’s got to run as a liberal. A Democrat has to run left of center to get the vote in the big northern cities, so don’t hold it against him if he’s left of center, because we won’t. We know his problems and what he has to do. So we won’t fight him there. But on foreign affairs, Luce continued, if he shows any sign of weakness toward the anti-Communist

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