The American Way of Death Revisited

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Authors: Jessica Mitford
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funeral wares. As late as 1915, it was used in only 5 to 10 percent of all funerals—a far cry from today’s proud slogan of a leading vault manufacturer, “A Wilbert Burial Vault Every Minute” (based, a footnote tells us, on an eight-hour workday). Since the word “vault” may connote to the uninitiated a burial chamber, a word of explanation is in order. The vault we are describing here is designed as an outer receptacle to protect the casket and its contents from the elements during their eternal sojourn in the grave. Vaults are made of a variety of materials; they may be of concrete, pre-asphalt-lined; of aluminum; of a copper, asphalt, and concrete mixture; of fiberglass. In any case, a good vault is a “symbolic expression of affection.” They are getting more beautiful by the year, may be had in a variety of colors including polished stripes, and are frequently decorated with all sorts of lovely things—foreverness symbols like trees of life or setting suns—leading one to speculate as to whether the time may not be ripe for the introduction of a sur- or super- or supra-vault, and so on and on, like those little wooden eggs-within-eggs we used to find in our Christmas stockings.
    I happened to have had a bracing confrontation with a vault salesman. Vidalia, Georgia—a very small town south of Savannah—is the home of the Ohoopee Public Library which was having a symposium on death—very big in recent years at colleges, library associations, and the like.
    The death meetings were scheduled on successive Tuesdays, to be addressed by ministers on religious aspects, philosophers, etc.… and I was the leadoff speaker on the death industries. Brought in, I suppose, as a bit of comic relief.
    But then the American Legion attacked. They blasted the Ohoopee Public Library for giving a platform to a well-known subversive. And they sent copies of all the old House Un-American Activities Committee reports to the newspapers. So the newspapers, even in far-off Savannah, sprang into life and carried the releases.
    The librarians fought back. “Everybody can have his or her say at the Ohoopee Public Library,” they said. They also had the clever idea of sending special invitations with free tickets to all the funeral directors and associated industries for miles around … underlining the free-speech message and urging them to come.
    As a result of this totally unexpected publicity, which blanketed the area, the lecture had to be moved from a small meeting hall to the high school auditorium, which was absolutely packed. The chairman led off, repeating the free-speech stand of the library and asking, “Are there any members of the funeral profession here?” Upon which, twelve black suits stood up, all in a row, and then sat down.
    I gave my talk, which seemed to be well received because most people in Vidalia as elsewhere have at one time or another suffered from the machinations of the funeral industry. When the question period came, I asked first whether there were any questions from the funeral contingent. A black suit rose up and he said, “I am a vault man. I sell vaults. I listened to Mrs. Mitford’s speech and she never said that when Jesus Christ our Lord was crucified, a rich man gave him his vault.” And then he sat down. I replied that since I spend a lot of time in motels where the only reading matter supplied was a Bible, I was indeed familiar with the story of Joseph of Arimathea and his gift to Jesus of his vault. But if you read further, it seems he didn’t stay there all that long. I mean he was up and out in three days.
    At this point the black suits rose up, all twelve of them, and walked out. I was expecting people to follow because we were, after all, in the Bible Belt. Deep Bible Belt in Vidalia, Georgia. But rather to my pleasure, not a soul stirred. They were all keen to discuss their mother’s funeral.
    Cemeteries now compete with the funeral directors for the lucrative vault business.

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