Wal-Mart. There is nothing I like more than to consign a mindless afternoon to those aisles, suspending thought, judgment. It’s like television. But to a documentarian of American culture, Wal-Mart is a nightmare. When it comes to towns, Hope, Alabama, becomes the same as Hope, Wyoming, or, for that matter, Hope, Alaska, and in the end, all that remains of our pioneering aspirations are the confused and self-conscious simulacra of relic culture: Ye Olde Curiosities ‘n’ Copie Shoppe, Deadeye Dick’s Saloon and Karaoke Bar—ingenious hybrids and strange global grafts that are the local businessperson’s only chance of survival in economies of scale.
Anyway, once we’d found a town, we’d start homing in on its married women. Using Tokyo’s list of Desirable Things, we’d extract the names of plausible candidates from our initial contacts—local clergymen and newspaper reporters made the richest sources—then we’d start phoning the wives. It was easy to get information from them about their families, hobbies, and favorite cuts of meats. Even wholesomeness could be ascertained over the phone. The challenge was to find out what they looked like. But there were ways. You could phone up the local Nu U Unisex Salon or Chez-Moi Hair Styling and Life Insurance and appeal to the owner as a colleague:
“‘So, Cindy, you’ve known Mrs. Crumph for five years, you said? Great. Now, just between you and me ... you’re a beauty professional, and what I really want to ask you for is your professional assessment of her appearance.... I mean, this is television, and we need someone who looks attractive—not necessarily glamorous, but you know, not horribly overweight, or with a walleye or goiter or anything.’ ”
“You really ask them that?” asked Sloan, bemused.
“Of course. We need to know these things.”
“You can’t shoot a wife with a goiter?”
“No. The BEEF-EX people are very strict. They don’t want their meat to have a synergistic association with deformities. Like race. Or poverty. Or clubfeet. But at the same time, the Network is always complaining that the shows aren’t ‘authentic’ enough. Well, I’ve been saying if only they’d let me direct, I’d show them some real Americans. So this is it, Sloan. This is my big chance....”
Sloan was entertained. I lay on the bed at the Outlaw Inn as he applied Wet ’N Wild nail polish to the reddened clusters of chiggers that were breeding all over my legs and thighs. They burrow under your skin and the only way to get rid of them is to cut off their oxygen supply.
I got the chiggers in Texas, in a field outside Lubbock, but it was worth it. We’d been standing there for a good part of an afternoon, shooting a very small child playing with his piglet. In the background was a white farmhouse. The boy, whose name was Bobby, lived there with his parents, Alberto and Catalina Martinez. Alberto, or Bert, as he now preferred to be called, was a farmworker. He’d lost his left hand to a hay baler in Abilene seven years earlier, a few months after he and Catalina (Cathy) had emigrated from Mexico, just in time for Bobby to be born an American citizen. That had been Cathy’s dream, to have an American son, and Bert had paid for her dream with his hand. Since then he had worked hard in the fields to support the family, and Cathy had worked too, in factory jobs, and finally their efforts had paid off. They had scraped up the money to buy the little white farmhouse and a few acres of surrounding land, and the way I figured it, Alberto, Catalina, and little Bobby were on their way to becoming a real American success story. The problem was getting the chance to tell it. After four months, the BEEF-EX injunction on the demographics of our wives was still in effect, and we continued to shoot primarily middle-class white American women with two or three children. The Martinez family would obviously break this mold.
To make matters worse, the director for the
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