were as familiar as the nose on George Washington’s face. One afternoon Martin paid a visit to one of the new downtown ad agencies, which placed ads in newspapers and did business with a dozen different streetcar lines, including the new Broadway cable cars. The art director agreed to prepare some sketches for him.
Martin envisioned a single, striking image that would draw people to the lunchroom: a bowl of soup with wriggly lines indicating warmth and, just above the bowl, a man’s face with half-closed eyes and a smile of rapture.
Meanwhile his work at the hotel was going well. Mr. Westerhoven knew the hotel business thoroughly, took pride in the Vanderlyn, and behaved with scrupulous fairness toward every member of the staff, though he proved to have one flaw: he liked his hotel just as it was, and was indecisive over the question of costly innovations. He understood that times were changing, that steam radiators were replacing hot-air vents, that room telephones were bound to replace electric buzzers, but he questioned the necessity of such changes even as he bowed, rather stiffly, to the inevitable. He seemed to enjoy hearing Martin’s view of such things, as if this permitted him to maintain his opposition while passing on to his youthful secretary the responsibility for each disastrous turn to the modern. Martin, who believed that the Vanderlyn was in danger of becoming antiquated, argued that up-to-date improvements weren’t luxuries but necessities of the modern hotel,though he acknowledged that the spirit of a hotel was larger and more complex than technology alone could account for: people liked telephones and the new electric elevators and private toilets and incandescent lights, but at the same time they liked old-world architecture, period furniture, dim suggestions of the very world that was being annihilated by American efficiency and know-how. People needed to be assured that they weren’t missing the latest improvements, while at the same time they wanted to be told that nothing ever changed. Hence the cleverness, the sheer genius, of a little invention like the electric chandelier, with its combination of Mr. Edison and the courts of Europe. To Mr. Westerhoven’s objection that this was a hopeless paradox, Martin answered that that was the point: people wanted the paradoxical, the impossible, and it was the Vanderlyn’s job to provide it. The solution, Martin argued, was to move in both directions at once—to introduce every mechanical improvement without fail, and at the same time to emphasize the past, especially in decor. He had seen the same idea at work in the El trains: miles of iron girders and columns, the whole thing a masterpiece of modern engineering, the cars equipped with up-to-date running gear—but step inside those cars and you saw old-world mahogany paneling on the walls, tapestry curtains on the windows, and Axminster carpets on the floors. He had been told that the old-fashioned curtains were hung on concealed spring rollers.
At night in his boyhood bed over the cigar store, beside his old chest of drawers on which stood a hand-paintedphotograph of himself at the age of six, a dark-haired boy with clear serious eyes, Martin thought of iron El trestles winding and stretching across the city, of department store windows and hotel lobbies, of electric elevators and streetcar ads, of the city pressing its way north on both sides of the great park, of dynamos and electric lights, of ten-story hotels, of the old iron tower near the depot at West Brighton with its two steam-driven elevators rising and falling in the sky—and in his blood he felt a surge of restlessness, as if he were a steam train spewing fiery coalsmoke into the black night sky as he roared along a trembling El track, high above the dark storefronts, the gaslit saloons, the red-lit doorways, the cheap beer dives, the dance halls, the gambling joints, the face in the doorway, the sudden cry in the night.
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