Read Online KaChing: How to Run an Online Business that Pays and Pays by Mark Victor Hansen, Joel Comm - Free Book Online
Authors: Mark Victor Hansen, Joel Comm
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someone, they’ve made money for me.
One of the toughest things that entrepreneurs have to do if they’re to achieve success is to let go. You have to fire yourself from doing the things that you shouldn’t be doing. You should be doing only the things that suit you best, the things that bring the most revenue to your business.
The rest you can give to someone else.
Outsource your tasks. Hire employees and freelancers. Form joint ventures with people who can bring skill sets you can’t supply yourself. Sometimes, you can even find volunteers who will work in return for free software, experience, or publicity. If you want to grow, you can’t stand still—and you can’t do everything yourself.
In this chapter, I’ve tried to reveal the value of your uniqueness, and I’ve explained the seven keys that you will need to open the gates of your success. In the course of the next five chapters, you will learn the most powerful, proven methods for turning that uniqueness into money on the Web.
Let’s begin with the foundation of online success: content.
3
Content Is Not King ... It Is KaChing!
You might not be able to hear an actual KaChing sound as you’re building an online business, but there is one sound that you’ll come across so often it will remain stuck in your head like a bad pop song.
“Content is king.”
It’s the Internet’s chorus, what everyone says when they give advice to new publishers, and what everyone believes as they build a web site.
And they’re all right, of course. The Internet is made of content. It’s what web sites are built to hold and it’s the reason that people open a browser and type in a URL. Internet users surf to learn and be entertained, and they learn and are entertained by digesting content.
What they see will vary tremendously. Some people are just hoping to learn the latest football scores. Others want to read a report that explains why their team lost that match. And some people want to learn why some football tactics generally work better than others so that they can become football coaches.
Whatever you want to find online, whether it’s information that’s vital and important or trivial and entertaining, and however far you want to take your reading, the Internet is capable of delivering content that tells you what you want to know.
To build an audience online, you have to create content. The better the content, the bigger your audience, and the more influence you’ll have over your readers. The more readers and influence you have, the more advertisers will pay to pitch to them, and the higher your click-through and sales conversion rates.
Your ability to earn online then is limited only by your ability to create content that people want. And that’s not necessarily just content they can read. Although most Internet content is delivered through words, almost from the beginning, the Web has thrived on its ability to deliver content in all sorts of different ways.
However you deliver your content, as long as it’s informative, entertaining, or both, you can build an audience and create value.
In this chapter, I will explain the principles behind profitable content. I’ll first discuss how to create content that can generate income, and then I’ll reveal no fewer than a dozen different ways to turn that content into cash.
You Don’t Have to Be a Writer to Write Valuable Content
This is when people start to get scared. Once they’ve played around with Blogger or a web site template, they realize that actually there’s nothing to creating an Internet site. It’s just a matter of checking a few boxes and playing with menus. At the beginning, it all feels very strange and new, but within a few hours, it’s as simple as using a pocket calculator.
But the web site only provides a structure. It’s as though you’ve been given a store that contains nothing but empty
One of the toughest things that entrepreneurs have to do if they’re to achieve success is to let go. You have to fire yourself from doing the things that you shouldn’t be doing. You should be doing only the things that suit you best, the things that bring the most revenue to your business.
The rest you can give to someone else.
Outsource your tasks. Hire employees and freelancers. Form joint ventures with people who can bring skill sets you can’t supply yourself. Sometimes, you can even find volunteers who will work in return for free software, experience, or publicity. If you want to grow, you can’t stand still—and you can’t do everything yourself.
In this chapter, I’ve tried to reveal the value of your uniqueness, and I’ve explained the seven keys that you will need to open the gates of your success. In the course of the next five chapters, you will learn the most powerful, proven methods for turning that uniqueness into money on the Web.
Let’s begin with the foundation of online success: content.
3
Content Is Not King ... It Is KaChing!
You might not be able to hear an actual KaChing sound as you’re building an online business, but there is one sound that you’ll come across so often it will remain stuck in your head like a bad pop song.
“Content is king.”
It’s the Internet’s chorus, what everyone says when they give advice to new publishers, and what everyone believes as they build a web site.
And they’re all right, of course. The Internet is made of content. It’s what web sites are built to hold and it’s the reason that people open a browser and type in a URL. Internet users surf to learn and be entertained, and they learn and are entertained by digesting content.
What they see will vary tremendously. Some people are just hoping to learn the latest football scores. Others want to read a report that explains why their team lost that match. And some people want to learn why some football tactics generally work better than others so that they can become football coaches.
Whatever you want to find online, whether it’s information that’s vital and important or trivial and entertaining, and however far you want to take your reading, the Internet is capable of delivering content that tells you what you want to know.
To build an audience online, you have to create content. The better the content, the bigger your audience, and the more influence you’ll have over your readers. The more readers and influence you have, the more advertisers will pay to pitch to them, and the higher your click-through and sales conversion rates.
Your ability to earn online then is limited only by your ability to create content that people want. And that’s not necessarily just content they can read. Although most Internet content is delivered through words, almost from the beginning, the Web has thrived on its ability to deliver content in all sorts of different ways.
However you deliver your content, as long as it’s informative, entertaining, or both, you can build an audience and create value.
In this chapter, I will explain the principles behind profitable content. I’ll first discuss how to create content that can generate income, and then I’ll reveal no fewer than a dozen different ways to turn that content into cash.
You Don’t Have to Be a Writer to Write Valuable Content
This is when people start to get scared. Once they’ve played around with Blogger or a web site template, they realize that actually there’s nothing to creating an Internet site. It’s just a matter of checking a few boxes and playing with menus. At the beginning, it all feels very strange and new, but within a few hours, it’s as simple as using a pocket calculator.
But the web site only provides a structure. It’s as though you’ve been given a store that contains nothing but empty
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