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Authors: David Feldman
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results for the dominant arm…the softball throw for distance using the dominant arm appears to be biased by the previous experience and practice of the males. When the influence of experience and practice was removed by using the nondominant arm, this motor skill task was identical to each of the others.
All the evidence suggests that girls can be taught, or learn through experience, how to throw “like a boy.” Exercise physiologist Ralph Wickstrom believes most children go through several developmental stages of throwing. Boys simply continue growing in sophistication, while girls are not encouraged to throw softballs or baseballs and stop in the learning curve. As an example, Wickstrom notes that most right-handed girls throw with their right foot forward. Simply shifting their left foot forward would increase their throwing distance.
When forced to throw with their nondominant hand, most boys throw “like a girl.” The loss in distance is accountable not only to lesser muscular development in the nondominant side, but to a breakdown in form caused by a lack of practice.
Submitted by Tony Alessandrini of Brooklyn, New York.
WHY DON’T MAGAZINES PUT PAGE NUMBERS ON EVERY PAGE?
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M agazine publishers would like to put a number on every page of their magazine. But many publishers freely agree to withhold pagination for full-page advertisements, particularly for “bleed” ads, in which the material covers the entire page. In a standard ad, an outside border usually allows for pagination without interfering with photographs or artwork. But many advertising agencies demand that their image-enhancing bleed ads not be marred by anything as mundane as a page number; publishers contractually accede to this requirement.
High-circulation magazines often publish many different editions. When you encounter letters after a page number (e.g., 35A, 35B, 35C), you are reading a section designed for a particular demographic or geographic group. Readers often find these editions annoying, because they impede the flow of the magazine (try finding page 36 when the regional edition occupies pages 35A through 35Q).
By customizing their editions, magazines can not only attract advertisers who might be uninterested or cannot afford inserting messages in a national edition, but can charge considerably more per thousand readers reached. If Fortune printed an edition targeted at accountants, for example, a software company with a new accounting package might be convinced to advertise in this edition but would not find it cost-effective to try the national edition. Even nonbleed full-page ads designed for regional or demographic editions are rarely numbered, since one ad might appear on several different page numbers in different editions.
J. J. Hanson, chairman and CEO of Hanson Publishing Group, Inc., adds that another reason for omitting pagination is that some ads are actually preprinted by the advertiser and inserted in the magazine: “Often those preprinted inserts are prepared before the publisher knows which page number would be appropriate.” Scratch and sniff perfume strips and liquor ads with laser effects are two common examples.
At a time when one designer-jean advertiser might book ten consecutive, nonpaginated pages, and regional, demographic, and advertising supplements can dot a single issue of a magazine, finding a page number can be a mine field for readers. But a gold mine for the publishers.
Submitted by Samuel F. Pugh of Indianapolis, Indiana.
Thanks also to Karin Norris of Salinas, California; and
Gloria A. Quigley of Chicago, Illinois.
WHY DO MAGAZINE AND NEWSPAPER EDITORS FORCE YOU TO SKIP PAGES TO CONTINUE AN ARTICLE AT THE BACK OF THE MAGAZINE/NEWSPAPER?
----
W e’ve answered why page numbers are missing from magazines. Now, from our correspondent Karin Norris: “It has always annoyed me to have to hold my place and search for the remainder of the article, hoping the page
All the evidence suggests that girls can be taught, or learn through experience, how to throw “like a boy.” Exercise physiologist Ralph Wickstrom believes most children go through several developmental stages of throwing. Boys simply continue growing in sophistication, while girls are not encouraged to throw softballs or baseballs and stop in the learning curve. As an example, Wickstrom notes that most right-handed girls throw with their right foot forward. Simply shifting their left foot forward would increase their throwing distance.
When forced to throw with their nondominant hand, most boys throw “like a girl.” The loss in distance is accountable not only to lesser muscular development in the nondominant side, but to a breakdown in form caused by a lack of practice.
Submitted by Tony Alessandrini of Brooklyn, New York.
WHY DON’T MAGAZINES PUT PAGE NUMBERS ON EVERY PAGE?
----
M agazine publishers would like to put a number on every page of their magazine. But many publishers freely agree to withhold pagination for full-page advertisements, particularly for “bleed” ads, in which the material covers the entire page. In a standard ad, an outside border usually allows for pagination without interfering with photographs or artwork. But many advertising agencies demand that their image-enhancing bleed ads not be marred by anything as mundane as a page number; publishers contractually accede to this requirement.
High-circulation magazines often publish many different editions. When you encounter letters after a page number (e.g., 35A, 35B, 35C), you are reading a section designed for a particular demographic or geographic group. Readers often find these editions annoying, because they impede the flow of the magazine (try finding page 36 when the regional edition occupies pages 35A through 35Q).
By customizing their editions, magazines can not only attract advertisers who might be uninterested or cannot afford inserting messages in a national edition, but can charge considerably more per thousand readers reached. If Fortune printed an edition targeted at accountants, for example, a software company with a new accounting package might be convinced to advertise in this edition but would not find it cost-effective to try the national edition. Even nonbleed full-page ads designed for regional or demographic editions are rarely numbered, since one ad might appear on several different page numbers in different editions.
J. J. Hanson, chairman and CEO of Hanson Publishing Group, Inc., adds that another reason for omitting pagination is that some ads are actually preprinted by the advertiser and inserted in the magazine: “Often those preprinted inserts are prepared before the publisher knows which page number would be appropriate.” Scratch and sniff perfume strips and liquor ads with laser effects are two common examples.
At a time when one designer-jean advertiser might book ten consecutive, nonpaginated pages, and regional, demographic, and advertising supplements can dot a single issue of a magazine, finding a page number can be a mine field for readers. But a gold mine for the publishers.
Submitted by Samuel F. Pugh of Indianapolis, Indiana.
Thanks also to Karin Norris of Salinas, California; and
Gloria A. Quigley of Chicago, Illinois.
WHY DO MAGAZINE AND NEWSPAPER EDITORS FORCE YOU TO SKIP PAGES TO CONTINUE AN ARTICLE AT THE BACK OF THE MAGAZINE/NEWSPAPER?
----
W e’ve answered why page numbers are missing from magazines. Now, from our correspondent Karin Norris: “It has always annoyed me to have to hold my place and search for the remainder of the article, hoping the page
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