I was down on my knees unwrapping pieces of foil and peering cautiously into Tupperware containers when I came across an interesting product called a breakfast pizza. I examined it with a kind of rueful fondness, as you might regard an old photograph of yourself dressed in clothes that you cannot believe you ever thought were stylish. The breakfast pizza, you see, represented the last surviving relic of a bout of very serious retail foolishness on my part.
Some weeks ago I announced to my wife that I was going to the supermarket with her next time she went because the stuff she kept bringing home was—how can I put this?—not fully in the spirit of American eating. I mean, here we were living in a paradise of junk food—the country that gave the world cheese in a spray can—and she kept bringing home healthy stuff like fresh broccoli and packets of Swedish crispbread.
It was because she was English, of course. She didn’t really understand the rich, unrivaled possibilities for greasiness and goo that the American diet offers. I longed for artificial bacon bits, melted cheese in a shade of yellow unknown to nature, and creamy chocolate fillings, sometimes all in the same product. I wanted food that squirts when you bite into it or plops onto your shirt front in such gross quantities that you have to rise very, very carefully from the table and sort of limbo over to the sink to clean yourself up.
So I accompanied her to the supermarket and while she was off squeezing melons and pricing shiitake mushrooms, I made for the junk-food section—which was essentially all the rest of the store. Well, it was heaven.
The breakfast cereals alone could have occupied me for most of the afternoon. There must have been two hundred types. Every possible substance that could be dried, puffed, and coated with sugar was there. The most immediately arresting was a cereal called Cookie Crisp, which tried to pretend it was a nutritious breakfast but was really just chocolate chip cookies that you put in a bowl and ate with milk. Brilliant.
Also of note were cereals called Peanut Butter Crunch, Cinnamon Mini Buns, Count Chocula (“with Monster Marshmallows”), and a particularly hardcore offering called Cookie Blast Oat Meal, which contained
four
kinds of cookies. I grabbed one of each of the cereals and two of the oatmeal— how often I’ve said that you shouldn’t start a day without a big, steaming bowl of cookies—and sprinted with them back to the shopping cart.
“What’s that?” my wife asked in the special tone of voice with which she often addresses me in retail establishments.
I didn’t have time to explain. “Breakfast for the next six months,” I panted as I sprinted past, “and don’t even
think
about putting any of it back and getting granola.”
I had no idea how the market for junk food had proliferated. Everywhere I turned I was confronted with foods guaranteed to make you waddle—moon pies, pecan spinwheels, peach mellos, root beer buttons, chocolate fudge devil dogs, and a whipped marshmallow sandwich spread called Fluff, which came in a tub large enough to bathe a baby in. You really cannot believe the bounteous variety of nonnutritious foods available to the supermarket shopper these days or the quantities in which they are consumed. I recently read that the average American eats 17.8 pounds—17.8 pounds!—of pretzels every year. And that, remember, is the average. Somebody somewhere is eating most of my share as well.
Aisle seven (“Food for the Seriously Obese”) was especially productive. It had a whole section devoted exclusively to a product called Toaster Pastries, which included, among much else, eight different types of toaster strudel. And what exactly is toaster strudel? Who cares? It was coated in sugar and looked drippy. I grabbed an armload.
I admit I got a little carried away—but there was so much and I had been away so long.
It was the breakfast pizza that finally made my wife
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