was turned off and the bar grew very quiet. When I asked if I could take a peek at the lineup, Jeremy Lemur, the spokesman for Sheriâs Ranch, who had arranged my visit, said it was fine. But when I approached the curtain, a tanned security guard playfully barred myway. Dena shook her head and put a finger to her lips. She later explained why she didnât want me peeking: âItâs a couple, and they were nervous.â
During lineups, the bar music is routinely turned off so customers can hear each woman introduce herself. Just as they did in Joiâs days at Old Bridge and the Chicken Ranch, the women in the lineup step forward and are permitted only to say âHiâ and give their names before returning to the line; they have to rely on eye contact and smiles to convey the rest. According to Lemur, Sheriâs Ranch usually has twenty women in the house each day, and all of them have to come to the lineup, unless they are already with a customer. âBut today itâs a small lineup â only eleven women,â he said and shrugged. âA lot of the ladies are on vacation.â
Several times during lunch, Dena was approached by a tall, model-gorgeous woman with platinum blond hair and a short black dress that showed off her cleavage to advantage. The woman looked very young and seemed upset by something. Dena excused herself for a few minutes, and when she came back, she said, âYou become their mom, their confidante, everyone goes through bouts of insecurity and depression. Having a good support system is very important.â
Dena, who has six of her own children, the youngest age three at the time, did not want to discuss the private problems that the girls bring to her every day. But she did say that she had one newly arrived woman who had never done sex work before. âI will connect her with individual girls who can help her along,â she says.
Anna says she was given the same tutelage when she arrived with no experience in the trade. âYouâre set up with a Big Sister, and she teaches you the ropes,â she says. âI was very nervous about my first party. I felt like I was fumbling through the negotiation process. But then it was fine, and I felt much better afterwards.â
At every brothel, itâs up to the woman to set the price for her services. After she has given the customer a tour of the facilities (which gives her a chance to find out where the man is from, what heâs looking for, and what his financial situation is), she takes him back to her room to negotiate. âWhen I get a gentleman in my room, I ask what heâs interested in doing today, how long he is interested in doing that, and what budgethe is working with,â Anna says. The customerâs occupation and income donât always factor into what heâs willing to pay. âOne customer might be a doctor and drive a Corvette and then he offers you below house minimum,â she says.
Anna says she and her client come to an agreement over price and services 75 percent of the time. The other 25 percent of the time, she lets the hostess know they couldnât come to an agreement. âIf heâs way off [in terms of price], the hostess will explain to him that it isnât going to work,â Anna says. âBut if heâs not that far off, sheâll find somebody who is more in his price range than I am. And if he wants something that I donât do, sheâll find someone who will do that.â Anna, for instance, says she doesnât do anal sex, domination parties, or foot fetishes. âThatâs not my personality,â she says. âBut we have girls here who are trained in domination [they are known as dominatrix] and they have their own whips and paddles.â
Like Sheriâs Ranch, most of the brothels prominently display posters with a menu of all the possible services customers can buy (without the prices listed, of course), and
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