duplication. The pros knew they could sign the person up by dazzling them with their knowledge and experience, but they also knew it would take a long time for their new distributor to do the same, so they came up with a simpler approach.
It was around this time I heard a concept that has stuck with me ever since:
In Network Marketing, it doesn’t matter what works. It only matters what duplicates.
This should be a guiding principle for every Network Marketing Professional.
The pros use tools instead of their own wisdom. The pros use live events instead of their own presentations. The pros use other distributors to give the facts instead of giving them themselves. The pros don’t present themselves as experts; they just invite people to learn more about the product or opportunity and let the third-party resource provide the information. The pros bring passion, enthusiasm, excitement, and belief. If you ever watch a pro at work, you’ll see a fire in them that is contagious. Make passion, enthusiasm, excitement, and belief your priority, then invite professionally and let the third-party resource do the rest.
In addition to learning how to effectively present your product or opportunity during your personal recruiting efforts, it’s also important to learn how to present your opportunity to groups of people.
I’ve heard it said (and I think it’s true), “The person with the marker makes the money.” In other words, the person in front of the room giving the presentation usually has a higher than average income. When I first got started I was deathly afraid of speaking in front of people, but I was ambitious, and since everyone said this was an important skill, I was determined to master it.
I started by learning how to give a short and effective testimonial. Learning to tell my story was extremely valuable in building my business and has been to this day. People aren’t interested in how much you know, but they ARE interested in your story, as long as you don’t bore them to death with it.
I worked on my story for a while and, after tweaking it a time or two, here is what I came up with. “Hi! My name is Eric Worre and I’m a retired underachiever. I had 18 jobs by the age of 23 and was starting to think my future wasn’t looking so good. I was embarrassed by my lack of results and I was desperately looking for a way to make something of my life. In January of 1988, I was introduced to Network Marketing and it has changed my life. Instead of being afraid of the future, now I’m excited about it.” (And then I would insert whatever was appropriate based upon my current levels of success.)
The theme of my story was, if I could do it, anyone could do it. And it worked. I used it all the time. In hotel meetings, in home meetings, on three-way phone calls, on conference calls—you name it.
No matter what your background is, you can craft a compelling personal story. I’ve found every good story has four elements:
Your background.
The things you didn’t like about your background.
How Network Marketing or your company came to the rescue.
Your results, or how you feel about your future.
Take some time to create your story and start telling it every chance you get.
Next I decided to master my company’s opportunity presentation. Again, the concept of modeling successful people came into play. The top earner in my company was extremely powerful and effective. In addition, he did the same exact presentation every single time, just about word for word. So I recorded his presentation and transcribed it by hand onto a legal pad. When I completed that step, I recorded my own voice doing that presentation. I did it word for word. Same stories, same jokes—everything was his exact presentation.
After I was done, I played it back and it was terrible! My voice had no energy. I was boring. I hated it. So I recorded it again and again and again until it was
It was around this time I heard a concept that has stuck with me ever since:
In Network Marketing, it doesn’t matter what works. It only matters what duplicates.
This should be a guiding principle for every Network Marketing Professional.
The pros use tools instead of their own wisdom. The pros use live events instead of their own presentations. The pros use other distributors to give the facts instead of giving them themselves. The pros don’t present themselves as experts; they just invite people to learn more about the product or opportunity and let the third-party resource provide the information. The pros bring passion, enthusiasm, excitement, and belief. If you ever watch a pro at work, you’ll see a fire in them that is contagious. Make passion, enthusiasm, excitement, and belief your priority, then invite professionally and let the third-party resource do the rest.
In addition to learning how to effectively present your product or opportunity during your personal recruiting efforts, it’s also important to learn how to present your opportunity to groups of people.
I’ve heard it said (and I think it’s true), “The person with the marker makes the money.” In other words, the person in front of the room giving the presentation usually has a higher than average income. When I first got started I was deathly afraid of speaking in front of people, but I was ambitious, and since everyone said this was an important skill, I was determined to master it.
I started by learning how to give a short and effective testimonial. Learning to tell my story was extremely valuable in building my business and has been to this day. People aren’t interested in how much you know, but they ARE interested in your story, as long as you don’t bore them to death with it.
I worked on my story for a while and, after tweaking it a time or two, here is what I came up with. “Hi! My name is Eric Worre and I’m a retired underachiever. I had 18 jobs by the age of 23 and was starting to think my future wasn’t looking so good. I was embarrassed by my lack of results and I was desperately looking for a way to make something of my life. In January of 1988, I was introduced to Network Marketing and it has changed my life. Instead of being afraid of the future, now I’m excited about it.” (And then I would insert whatever was appropriate based upon my current levels of success.)
The theme of my story was, if I could do it, anyone could do it. And it worked. I used it all the time. In hotel meetings, in home meetings, on three-way phone calls, on conference calls—you name it.
No matter what your background is, you can craft a compelling personal story. I’ve found every good story has four elements:
Your background.
The things you didn’t like about your background.
How Network Marketing or your company came to the rescue.
Your results, or how you feel about your future.
Take some time to create your story and start telling it every chance you get.
Next I decided to master my company’s opportunity presentation. Again, the concept of modeling successful people came into play. The top earner in my company was extremely powerful and effective. In addition, he did the same exact presentation every single time, just about word for word. So I recorded his presentation and transcribed it by hand onto a legal pad. When I completed that step, I recorded my own voice doing that presentation. I did it word for word. Same stories, same jokes—everything was his exact presentation.
After I was done, I played it back and it was terrible! My voice had no energy. I was boring. I hated it. So I recorded it again and again and again until it was
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