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Authors: Warren Berger
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Hal Gregersen.
And I want to mention a few people who shared their time and didn’t get quoted: Geoff Deane of Intellectual Ventures, Naomi Simson, Dennis Bartels of the Exploratorium museum, and Oliver Burkeman.
I’d like to give special mention here to the Right Question Institute, and the two people who created it, Dan Rothstein and Luz Santana. I believe the work they’re doing on behalf of teaching the art of questioning is unquestionably valuable.
And I should also acknowledge and thank some people who provided inspiration at the formative stages: the designer Bruce Mau, whose “Ask Stupid Questions” principle was a starting point for me; the designer Brian Collins, who first suggested that “stupid questions” can also (in some cases) be thought of as “beautiful questions”; and TED founder Richard Saul Wurman, who was the first “master questioner” I interviewed (and who, in the process, questioned most of my questions).
My thanks to Fast Company and Harvard Business Review for running some of my early posts/articles about questioning. I also want to cite several publications/websites that were extremely valuable in terms of providing some of my raw material: Fast Company , which does a such great, exhaustive job of covering innovation; Brain Pickings, Maria Popova’s amazing site for anyone interested in creativity; Wired magazine; and, of course, the New York Times , where a number of the “question stories” in the book were first reported (and special thanks to the Times ’s Adam Bryant, whose “Corner Office” column provided many great leads on CEOs who question).
Thank you to the “Marmaduke Writing Factory,” a New York–based writers’ collective of which I am a founding member. I appreciate the support of fellow writers Bob Sullivan, Deborah Schupack, Kate Buford, Marilyn Johnson, Mary Murphy, and Irene Levine (thanks also to Irene’s husband, Jerome, for snapping a great author photo). Thank you to John Krysko and Nancy Rosanoff, who own the beautiful restored mansion where we write. And I’m indebted in particular to two members of the writers’ group, Joseph Wallace and Benjamin Cheever, who were there to offer advice or just to listen.
Thank you to the Berger family and to the Kelly family for their support and encouragement. And above all, thank you to Laura E. Kelly, my creative partner in work and in life. She was incredibly involved in this book at each step of the journey—helping to shape the idea as well as the writing, applying her sharp editing skills, and doing a marvelous job creating the AMBQ website. When the book was finished, she used her new media/marketing savvy to help me to launch it into the world. She did everything, it seems—and I didn’t even have to ask.
Copyright © 2014 by Warren Berger
All rights reserved. No part of this book may be used or reproduced in
any manner whatsoever without written permission from the publisher
except in the case of brief quotations embodied in critical articles or reviews.
For information address Bloomsbury USA, 1385 Broadway,
New York, NY 10018.
Published by Bloomsbury USA, New York
Library of Congress cataloging-in-publication data
Berger, Warren.
A more beautiful question : the power of inquiry to spark breakthrough ideas /
Warren Berger.
pages cm
Includes bibliographical references and index.
eISBN 9781620401460
1. Creative ability in business. 2. Entrepreneurship. 3. Inquiry-based learning.
I. Title.
HD53.B448 2014
658.4’03—dc23
2013036021
First U.S. edition 2014
Electronic edition published in March 2014
Visit www.bloomsbury.com to find out more about our authors and their books.
You will find extracts, author interviews, and author events and you can sign up for newsletters
to be the first to hear about our latest releases and special offers.
And I want to mention a few people who shared their time and didn’t get quoted: Geoff Deane of Intellectual Ventures, Naomi Simson, Dennis Bartels of the Exploratorium museum, and Oliver Burkeman.
I’d like to give special mention here to the Right Question Institute, and the two people who created it, Dan Rothstein and Luz Santana. I believe the work they’re doing on behalf of teaching the art of questioning is unquestionably valuable.
And I should also acknowledge and thank some people who provided inspiration at the formative stages: the designer Bruce Mau, whose “Ask Stupid Questions” principle was a starting point for me; the designer Brian Collins, who first suggested that “stupid questions” can also (in some cases) be thought of as “beautiful questions”; and TED founder Richard Saul Wurman, who was the first “master questioner” I interviewed (and who, in the process, questioned most of my questions).
My thanks to Fast Company and Harvard Business Review for running some of my early posts/articles about questioning. I also want to cite several publications/websites that were extremely valuable in terms of providing some of my raw material: Fast Company , which does a such great, exhaustive job of covering innovation; Brain Pickings, Maria Popova’s amazing site for anyone interested in creativity; Wired magazine; and, of course, the New York Times , where a number of the “question stories” in the book were first reported (and special thanks to the Times ’s Adam Bryant, whose “Corner Office” column provided many great leads on CEOs who question).
Thank you to the “Marmaduke Writing Factory,” a New York–based writers’ collective of which I am a founding member. I appreciate the support of fellow writers Bob Sullivan, Deborah Schupack, Kate Buford, Marilyn Johnson, Mary Murphy, and Irene Levine (thanks also to Irene’s husband, Jerome, for snapping a great author photo). Thank you to John Krysko and Nancy Rosanoff, who own the beautiful restored mansion where we write. And I’m indebted in particular to two members of the writers’ group, Joseph Wallace and Benjamin Cheever, who were there to offer advice or just to listen.
Thank you to the Berger family and to the Kelly family for their support and encouragement. And above all, thank you to Laura E. Kelly, my creative partner in work and in life. She was incredibly involved in this book at each step of the journey—helping to shape the idea as well as the writing, applying her sharp editing skills, and doing a marvelous job creating the AMBQ website. When the book was finished, she used her new media/marketing savvy to help me to launch it into the world. She did everything, it seems—and I didn’t even have to ask.
Copyright © 2014 by Warren Berger
All rights reserved. No part of this book may be used or reproduced in
any manner whatsoever without written permission from the publisher
except in the case of brief quotations embodied in critical articles or reviews.
For information address Bloomsbury USA, 1385 Broadway,
New York, NY 10018.
Published by Bloomsbury USA, New York
Library of Congress cataloging-in-publication data
Berger, Warren.
A more beautiful question : the power of inquiry to spark breakthrough ideas /
Warren Berger.
pages cm
Includes bibliographical references and index.
eISBN 9781620401460
1. Creative ability in business. 2. Entrepreneurship. 3. Inquiry-based learning.
I. Title.
HD53.B448 2014
658.4’03—dc23
2013036021
First U.S. edition 2014
Electronic edition published in March 2014
Visit www.bloomsbury.com to find out more about our authors and their books.
You will find extracts, author interviews, and author events and you can sign up for newsletters
to be the first to hear about our latest releases and special offers.
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