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Authors: David Lindahl, Jonathan Rozek
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audio. It’s the
least amount of work for you and you’l end up with a highly accurate printed version of
what you covered. The cost is somewhere between one and two dol ars per minute of
recording. Prices vary depending on how many people are speaking on the audio,
whether they’re in a quiet or noisy setting, and how quickly you want the transcript.
I can refer you to a list of one or more companies that continue to do a good job. Go to
www.sixfiguresecondincome.com and type the word “transcript” into the search box.
Method Three: Interview People
This is just a variation on the last method. Earlier in this chapter I suggested that you
might interview experts or even just frequent users of some product in order to get
material. Take your audio recorder along and come prepared with a series of questions.
You can use your judgment about how explicit you are concerning the topic you’l be
turning into an info product. Many experts are accustomed to being interviewed and are
unlikely to grab your idea—after al , they’re already established authorities in that field
with ongoing projects.
You should fol ow the same rules here as you would about not plagiarizing someone in
print. In other words, if Mary Jones gave you excel ent information, be sure either to
quote her or at least indicate that she was a contributor to your product. You might even
put her e-mail or web address in your material as a way of paying her back.
Frankly, the biggest danger with interviewing people is that you’re unlikely to use this
method at al for fear of someone stealing your idea. Could it happen? Of course. Can
you take the simple precautions I mentioned and minimize that possibility? Yes. But
remember how most people labor under their own versions of Uncle Moe and never get
around to creating a product for al the reasons we’ve discussed. You’re much more
likely to profit from col aborating with other people than you are to run up against them as
determined competitors.
Method Four: Record a Presentation
Let’s say you’re part of a model aircraft group and you’ve created a particularly long-
range control system. It’s not a secret but it’s also not widely known. You might at some
point deliver an informal presentation about your improvements. If you do, be sure to
record that presentation because it could be tailor-made for an info product. The same
goes for salespeople whose business is to deliver presentations about a new or
improved product or service.
I’m not suggesting that you covertly record someone else’s presentation and then sel
the information. I’m only saying that sometimes the information you’re after is not on
paper and you haven’t captured it through a conversation or an interview, but it does
exist in presentation form. If that’s the case, you may be in luck because often
presentations already have an order and logic to them, thus making your job to organize
it easier.
Method Five: Capture Screenshots
I’ve seen many info products that consist of a series of detailed pictures of computer
screens—known as screen shots —along with annotations.
With al the buttons and windows on a typical computer screen these days it’s often
cumbersome to describe to someone exactly where to go to accomplish a task. It’s
much easier for you—and less frustrating for the user—to see a picture of a computer
screen with arrows pointing to the exact spot under discussion.
Though many options exist for capturing those screenshots, the tool I use is cal ed
Snagit by www.techsmith.com. It’s not very expensive but can capture an amazing variety
of screens. For instance, let’s say you want to capture an entire web page but it’s a long
one, requiring you to scrol down for multiple pages. The Snagit tool can be set to grab
the entire web page. You can then annotate the page by adding arrows, text, and other
graphics.
Consumers love detailed screenshots like
least amount of work for you and you’l end up with a highly accurate printed version of
what you covered. The cost is somewhere between one and two dol ars per minute of
recording. Prices vary depending on how many people are speaking on the audio,
whether they’re in a quiet or noisy setting, and how quickly you want the transcript.
I can refer you to a list of one or more companies that continue to do a good job. Go to
www.sixfiguresecondincome.com and type the word “transcript” into the search box.
Method Three: Interview People
This is just a variation on the last method. Earlier in this chapter I suggested that you
might interview experts or even just frequent users of some product in order to get
material. Take your audio recorder along and come prepared with a series of questions.
You can use your judgment about how explicit you are concerning the topic you’l be
turning into an info product. Many experts are accustomed to being interviewed and are
unlikely to grab your idea—after al , they’re already established authorities in that field
with ongoing projects.
You should fol ow the same rules here as you would about not plagiarizing someone in
print. In other words, if Mary Jones gave you excel ent information, be sure either to
quote her or at least indicate that she was a contributor to your product. You might even
put her e-mail or web address in your material as a way of paying her back.
Frankly, the biggest danger with interviewing people is that you’re unlikely to use this
method at al for fear of someone stealing your idea. Could it happen? Of course. Can
you take the simple precautions I mentioned and minimize that possibility? Yes. But
remember how most people labor under their own versions of Uncle Moe and never get
around to creating a product for al the reasons we’ve discussed. You’re much more
likely to profit from col aborating with other people than you are to run up against them as
determined competitors.
Method Four: Record a Presentation
Let’s say you’re part of a model aircraft group and you’ve created a particularly long-
range control system. It’s not a secret but it’s also not widely known. You might at some
point deliver an informal presentation about your improvements. If you do, be sure to
record that presentation because it could be tailor-made for an info product. The same
goes for salespeople whose business is to deliver presentations about a new or
improved product or service.
I’m not suggesting that you covertly record someone else’s presentation and then sel
the information. I’m only saying that sometimes the information you’re after is not on
paper and you haven’t captured it through a conversation or an interview, but it does
exist in presentation form. If that’s the case, you may be in luck because often
presentations already have an order and logic to them, thus making your job to organize
it easier.
Method Five: Capture Screenshots
I’ve seen many info products that consist of a series of detailed pictures of computer
screens—known as screen shots —along with annotations.
With al the buttons and windows on a typical computer screen these days it’s often
cumbersome to describe to someone exactly where to go to accomplish a task. It’s
much easier for you—and less frustrating for the user—to see a picture of a computer
screen with arrows pointing to the exact spot under discussion.
Though many options exist for capturing those screenshots, the tool I use is cal ed
Snagit by www.techsmith.com. It’s not very expensive but can capture an amazing variety
of screens. For instance, let’s say you want to capture an entire web page but it’s a long
one, requiring you to scrol down for multiple pages. The Snagit tool can be set to grab
the entire web page. You can then annotate the page by adding arrows, text, and other
graphics.
Consumers love detailed screenshots like
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