customers to order while, at the same time, allowing us to
improve our speed of service.
SHARING ON ICHING : We have such a big company and so much know-how within it that one of our biggest challenges has been to figure out how to share that knowledge efficiently and effectively. To figure out how we could make sharing easier, a team headed by our former chief operating officer, Emil Brolick, visited IBM, P&G, and Microsoft to find out about their systems for sharing knowledge. The result was iChing, our own internal network for connecting to each other and sharing ideas and knowledge no matter where we are around the globe. And the most amazing part is that the system has been so successful, that now companies are looking at us as a best-in-class example of sharing know-how. We’ve shared our story with companies like Kimberly-Clark, Marriott, Best Buy, and Disney, among many others.
Four Tactics for Being a Better Know-how Junkie
Eliminate “Not Invented Here”:
The phrase
not invented here
refers to an unwillingness to adopt something because it didn’t originate with you. As leader, it’s your job to make sure that nothing gets in the way of a good idea, no matter where it comes from.
Act Like You Own the Place:
I don’t mean that you should act like you own the place in terms of your ego, but more in terms of how you think about the business. If you owned the company where you work, you’d be concerned with all aspects of it. You wouldn’t just think about your own role or your own department; you’d think about the total picture. Adopting this attitude will force you to look at and learn about more aspects of the business, which will give you a broader perspective. It will also demonstrate to others your potential for taking on more responsibility.
Keep Your Big Goal Top-of-Mind:
In the information age, knowledge is everywhere, so you have to be strategic about it. Have you ever noticed that when you decide which car you want to buy, you suddenly see that car everywhere you go? Well, that’s not because everyone has the same car;it’s because identifying what you want gives your brain a focus and a filter. You have to do the same for your Big Goal. Keep your antennae up and your Big Goal top-of-mind, and you will suddenly see ideas for how to reach it everywhere you look.
Seek Out Knowledge Holders and Sources:
Be proactive about gaining knowledge by searching for expertise. Who knows something about what you’re working on? Go talk to those people. You’d be amazed how many doors you can open just by telling people you’d like to learn from them. In addition, where can you find information about what you’re working on? Go look up those sources, whether they are case studies, books, business magazines, or what have you.
Each year I just wanted to do better, and knowing that we can’t stand still, at the end of every year I would take some topic about the game and research it. I might take rebounding or I might take zone defense or I might take the fast break. I would take all the books written by coaches who I thought excelled in that particular area and I’d read them all and take notes on them. About some things I would call coaches and try to get all the information I could. When Alcindor [later known as Kareem Abdul-Jabbar] came, I’d never had anyone approaching his size, so I started contacting Wilt Chamberlain and coaches that had had extra-tall players and talked to players personally to get all the information I could acquire from them in regards to working with an exceptionally tall and talented player. So I think that working on these things in the off-season kept me sharp. … It’s what you learn after you know it all that counts.
— JOHN WOODEN, COACH OF UCLA’S BASKETBALL TEAM, WINNERS OF TEN NATIONAL CHAMPIONSHIPS
WIPING OUT “NOT INVENTED HERE” ALL AROUND YOU
Being open to and on the lookout for good ideas yourself is only half the battle. You have to position yourself so
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