youâd learn to keep your nose out of my business stuff.â
âWhen youâre right, youâre right. It wonât happen again.â With one hand raised in the Scout salute, he said, âSorry.â
âNo need for apologies,â she told him, heading into her office nook. âAs long as you stay out of my business.â
Troy saluted. âMessage sent and received.â
Billie fired up the computer, clicked her most recent clientâs file and began adding photos to the About Us page.
âYou can fool other people, kid, but you canât fool me.â
She swiveled her desk chair to glare at her brother. âWhatâs that supposed to mean?â
âYouâve been alone long enough. Itâs okay to like that guy. You know... like that guy.â
âThat guy is repairing my bike, so Iâm his customer. If Iâm lucky, that guy will like my website ideas, and heâll be my client. Thatâs all there is to it, okay?â
âYouâre right. Itâs none of my business. Itâs just, well, your voice changed when you talked to him, so I figured maybe you were interested. Let me make it up to you. Pepperoni-mushroom pizza, or subs for supper?â
Billie did her best to dismiss his âyour voice changedâ comment. âPizza sounds great.â Thereâd be plenty of time to rehash the conversation later.
Troy went back to his online job search as she scanned the internet for other bicycle shops. She wanted to see what was missing from those websites and ensure Noahâs site stood out from the others. It didnât take long to figure out what sheâd change about the examples. Photos on the home page were too large, distracting from the business message. And either there were too many tabs, or those provided didnât perform a specific function.
She opened a blank page and began typing.
LANDON DESIGNS WEBSITE PROPOSAL
CLIENT: NOAH PRESTON, OWNER, IKEâS BIKES
In recent months, this shop has noticed an increase in competition in the Baltimore vicinity (see list of stores below). A website designed to serve existing patrons, while attracting new ones, will provide people with more accurate comparables.
To effectively capture the market from its competitors, Ikeâs Bikes website design must implement a marketing strategy focused on this goal. This will start with a needs analysis session to identify the key elements of the site, different customer types and all necessary calls to action. The session will be followed with a content plan focused on specific goals, and will move into the design phase, which will include the following:
Billie paused and thought for a second before beginning to type a bulleted list of the pages she would include on Noahâs site: Home, Types of Bikes, Bike Parts, Rides/Events, Rentals/Repairs and Contact Us. Each page would include a defining paragraph and photographs.
After supplying a list of similar shops in the area, she printed the proposal onto Landon Designs letterhead, slid it into a hunter-green pocket folder, slapped her label on the cover and set it aside. Tomorrow, when she visited him at the shop, Billie would ask him to turn on his computer so she could show him her own business website. He would be impressed by the number and variety of clients sheâd acquired since opening the doors to Landon Designs three years earlier. Feeling suitably prepared, she went back to updating another clientâs site.
Hours later, she noticed the clock in the corner of her monitor. How could it be after midnight? Working the kinks out of her neck and shoulders, she walked into the kitchen, and was immediately greeted by a bold black message printed on the pizza box lid: âBUY A TIMER,â it said, âAND YOU WONâT GET HEARTBURN FROM EATING COLD PIZZA AT MIDNIGHT.â And beneath it, a smaller line that read, âOr make your brother eat alone.â
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