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Authors: Scott Gerber
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anyway. This is why it is important not to overlook your most valuable asset: time.
Use time wisely and effectively. There is never enough of it and there never will be enough of it. Money comes and goes, but when your time is gone, it’s gone forever. The beauty of entrepreneurship is being able to put every hour into something that benefits you directly. You are actively investing in your future with every decision and every sale.
Now it’s time to teach you to do just that—invest in yourself and generate income as a result.
PART II
Building a Foundation
4
Get Off Your Ass and Start Up!
The closest thing I’ve ever had to a “real” job was an internship at an independent film production company during college.
I was fired in a little more than a month.
It was my second semester of sophomore year at NYU. I found myself spending many a Friday and Saturday night staying in, fleshing out a small business concept that I planned to launch on campus to earn a few extra bucks. A week or so before I was about to get going, I received an e-mail from my career advisor reminding me to attend a previously scheduled appointment the following day. I’d forgotten about the meeting entirely, and in hindsight, I wish I hadn’t been reminded.
During our meeting the next day, my career counselor droned on about how important internships are and strongly encouraged me to look into securing one. Although internships weren’t mandatory, he thought it would be a great opportunity for me to “experience” my industry and gain “invaluable” knowledge.
So my own business venture took a backseat while I searched the career center’s database and scheduled an interview with what seemed like a reputable company. I was hired on the spot, congratulated by my future boss, and asked to start immediately. I found out later that congratulations were hardly in order. Every candidate was accepted, regardless of qualifications.
My college workload, social commitments, and three-day-a-week internship became nearly unmanageable. I quickly realized that my entrepreneurial ambitions were going to have to be put on hold indefinitely. I shelved my start-up again, and told myself it was just until I found more free time.
Two weeks passed—and the internship got worse by the day. Valuable experience, my ass. I wasn’t learning a damn thing about the entertainment business. Each day my fellow indentured servants and I were reduced to file clerks and office gophers who fetched coffee and lunch for our superiors. Only if we were lucky did we receive the occasional chance to read and critique scripts as the internship description had indicated.
However—the worst part of the gig by far was the power-drunk middle manager whose severe anger issues earned him the nickname “Director Dickhead.”
A month or so into the internship I was invited to have lunch with some of the top-level executives. When they asked about my experience working at the company, I smiled like an idiot, and lied my ass off. When they inquired about my opinion on the company’s script review and evaluation process, I answered with what I believed were innocent suggestions to help the company organize, categorize, and evaluate the scripts more carefully and thoroughly.
I thought that was the end of it. But as it turns out, I was very wrong.
Word about my brief conversation got back to Director Dickhead, who—wouldn’t you know it—was actually the creator of the archaic system on which I was asked to comment. Out of nowhere, he reminded me that I was just a lowly intern and that I was to keep my mouth shut. Suffice it to say it wasn’t long before I was unceremoniously let go.
I was dejected and bitter and—to top it all off—I found out that another student had recently launched a start-up with an almost identical concept as the one I had been putting on hold. Not only was I now without an
Use time wisely and effectively. There is never enough of it and there never will be enough of it. Money comes and goes, but when your time is gone, it’s gone forever. The beauty of entrepreneurship is being able to put every hour into something that benefits you directly. You are actively investing in your future with every decision and every sale.
Now it’s time to teach you to do just that—invest in yourself and generate income as a result.
PART II
Building a Foundation
4
Get Off Your Ass and Start Up!
The closest thing I’ve ever had to a “real” job was an internship at an independent film production company during college.
I was fired in a little more than a month.
It was my second semester of sophomore year at NYU. I found myself spending many a Friday and Saturday night staying in, fleshing out a small business concept that I planned to launch on campus to earn a few extra bucks. A week or so before I was about to get going, I received an e-mail from my career advisor reminding me to attend a previously scheduled appointment the following day. I’d forgotten about the meeting entirely, and in hindsight, I wish I hadn’t been reminded.
During our meeting the next day, my career counselor droned on about how important internships are and strongly encouraged me to look into securing one. Although internships weren’t mandatory, he thought it would be a great opportunity for me to “experience” my industry and gain “invaluable” knowledge.
So my own business venture took a backseat while I searched the career center’s database and scheduled an interview with what seemed like a reputable company. I was hired on the spot, congratulated by my future boss, and asked to start immediately. I found out later that congratulations were hardly in order. Every candidate was accepted, regardless of qualifications.
My college workload, social commitments, and three-day-a-week internship became nearly unmanageable. I quickly realized that my entrepreneurial ambitions were going to have to be put on hold indefinitely. I shelved my start-up again, and told myself it was just until I found more free time.
Two weeks passed—and the internship got worse by the day. Valuable experience, my ass. I wasn’t learning a damn thing about the entertainment business. Each day my fellow indentured servants and I were reduced to file clerks and office gophers who fetched coffee and lunch for our superiors. Only if we were lucky did we receive the occasional chance to read and critique scripts as the internship description had indicated.
However—the worst part of the gig by far was the power-drunk middle manager whose severe anger issues earned him the nickname “Director Dickhead.”
A month or so into the internship I was invited to have lunch with some of the top-level executives. When they asked about my experience working at the company, I smiled like an idiot, and lied my ass off. When they inquired about my opinion on the company’s script review and evaluation process, I answered with what I believed were innocent suggestions to help the company organize, categorize, and evaluate the scripts more carefully and thoroughly.
I thought that was the end of it. But as it turns out, I was very wrong.
Word about my brief conversation got back to Director Dickhead, who—wouldn’t you know it—was actually the creator of the archaic system on which I was asked to comment. Out of nowhere, he reminded me that I was just a lowly intern and that I was to keep my mouth shut. Suffice it to say it wasn’t long before I was unceremoniously let go.
I was dejected and bitter and—to top it all off—I found out that another student had recently launched a start-up with an almost identical concept as the one I had been putting on hold. Not only was I now without an
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