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Authors: Olivia Jake
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we’ve covered the relationship talk, and we
can’t really talk about TimeCap, so, how ‘bout those Dodgers?” They both
relaxed a bit and for the rest of the evening steered clear of the personal and
professional minefields.
At the end of the dinner, they
wished each other good luck with the pitch, Sam adding, “You know I’ll be
pissed if we don’t win it, but the only thing that would soften the blow would
be if you were to get it.”
“Seriously, Sam, could you
just try to not be such a good person? Disappoint me a bit, please. I’ll feel
much better about myself” he kidded, then added sincerely, “same goes for me.
If we don’t get it, I hope you do.” They kissed and hugged each other goodbye,
Sam feeling relieved that she and Mark were back on solid footing with each
other.
CHAPTER 9
The pitch process for TimeCap was
the antithesis of what they had experienced pitching Laurent and The Network.
Whereas he was decisive and his choice immediate, Sam and her group had meeting
after meeting and second and third round pitches over months while TimeCap took
their time to make their choice. And in each presentation, there were layers
upon layers of people, everyone from the President and head of marketing down
to managers, with every level in between. The minute one person would raise a
question, even if it had no merit, no relevance, any difference of opinion or
anecdotal experience could throw an entire idea out the window.
Sam was reminded how refreshing and
rare the experience working with Laurent was. Not just because of their
relationship, that truly had nothing to do with it. It was the fact that he was
decisive and knew his product. These meetings with the TimeCap crew
unfortunately were the norm for the industry. People who had no business
offering up their opinion could change weeks’ worth of work. Like many
entertainment companies, it seemed they made their decisions by two things:
fear and deadlines. The fear pushed the process and watered down the work so that
the campaign would be all things to all people and eventually lack any real
voice. And the deadlines would make them finally choose a campaign, not because
it was the best work, but because they were finally out of time and they’d
choose the last thing they saw, which by that time was typically no where near
as good as the first round ideas.
But Sam and her team continued to
deliver. While, on the one hand she knew that these meetings were a precursor
for things to come, should they win the account. On the other hand, it would
still be a big coup to get. Not to mention that after going round after round,
if they didn’t get it, it would really feel like all that work was for naught.
The funny thing was, when pitches got to this stage, no one was ever happy with
the actual work. It was never something to really be proud of, it was just
something to get done.
Sam and Laurent had agreed to try to
keep their working relationship at the office as much as possible. They still
maintained weekly meetings at his office every Friday morning, to review
upcoming show launches, new media plans, and various creative. When Sam arrived
for her weekly meeting she started with, “Do you have any idea how much I
appreciate working with you, Monsieur Román ?”
“ Monsieur Román , eh?”
“ Oui , I’m trying to
separate you, Laurent, from you, my client.” Laurent raised an eyebrow in
interest. “You’re decisive, smart, clear. Ugh, these people at TimeCap can’t
make a decision to save their lives.”
“Not everyone can be as
wonderful as I am, Samantha.” He said dryly.
“I imagine few people see the
wonderfulness, it being eclipsed by that enormous ego.” She kidded as she
walked over and gave him a quick kiss hello on his lips.
As she turned around to walk to her
seat, he took that chance to slap her ass, and added, “You’re the one who
started this meeting telling me what a great client I am,
can’t really talk about TimeCap, so, how ‘bout those Dodgers?” They both
relaxed a bit and for the rest of the evening steered clear of the personal and
professional minefields.
At the end of the dinner, they
wished each other good luck with the pitch, Sam adding, “You know I’ll be
pissed if we don’t win it, but the only thing that would soften the blow would
be if you were to get it.”
“Seriously, Sam, could you
just try to not be such a good person? Disappoint me a bit, please. I’ll feel
much better about myself” he kidded, then added sincerely, “same goes for me.
If we don’t get it, I hope you do.” They kissed and hugged each other goodbye,
Sam feeling relieved that she and Mark were back on solid footing with each
other.
CHAPTER 9
The pitch process for TimeCap was
the antithesis of what they had experienced pitching Laurent and The Network.
Whereas he was decisive and his choice immediate, Sam and her group had meeting
after meeting and second and third round pitches over months while TimeCap took
their time to make their choice. And in each presentation, there were layers
upon layers of people, everyone from the President and head of marketing down
to managers, with every level in between. The minute one person would raise a
question, even if it had no merit, no relevance, any difference of opinion or
anecdotal experience could throw an entire idea out the window.
Sam was reminded how refreshing and
rare the experience working with Laurent was. Not just because of their
relationship, that truly had nothing to do with it. It was the fact that he was
decisive and knew his product. These meetings with the TimeCap crew
unfortunately were the norm for the industry. People who had no business
offering up their opinion could change weeks’ worth of work. Like many
entertainment companies, it seemed they made their decisions by two things:
fear and deadlines. The fear pushed the process and watered down the work so that
the campaign would be all things to all people and eventually lack any real
voice. And the deadlines would make them finally choose a campaign, not because
it was the best work, but because they were finally out of time and they’d
choose the last thing they saw, which by that time was typically no where near
as good as the first round ideas.
But Sam and her team continued to
deliver. While, on the one hand she knew that these meetings were a precursor
for things to come, should they win the account. On the other hand, it would
still be a big coup to get. Not to mention that after going round after round,
if they didn’t get it, it would really feel like all that work was for naught.
The funny thing was, when pitches got to this stage, no one was ever happy with
the actual work. It was never something to really be proud of, it was just
something to get done.
Sam and Laurent had agreed to try to
keep their working relationship at the office as much as possible. They still
maintained weekly meetings at his office every Friday morning, to review
upcoming show launches, new media plans, and various creative. When Sam arrived
for her weekly meeting she started with, “Do you have any idea how much I
appreciate working with you, Monsieur Román ?”
“ Monsieur Román , eh?”
“ Oui , I’m trying to
separate you, Laurent, from you, my client.” Laurent raised an eyebrow in
interest. “You’re decisive, smart, clear. Ugh, these people at TimeCap can’t
make a decision to save their lives.”
“Not everyone can be as
wonderful as I am, Samantha.” He said dryly.
“I imagine few people see the
wonderfulness, it being eclipsed by that enormous ego.” She kidded as she
walked over and gave him a quick kiss hello on his lips.
As she turned around to walk to her
seat, he took that chance to slap her ass, and added, “You’re the one who
started this meeting telling me what a great client I am,
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