Read Online Hacking Happiness by John Havens - Free Book Online Page B
Authors: John Havens
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between data collection and usage is of huge importance. If you’re able to protect your data to the point where no one can access an iota of your identity without your permission, how someone wants to collect it becomes irrelevant. It’s the equivalent of a robber wanting to steal your money from the bank: Without your providing the key, your currency stays where you want it.
Forrester Research’s report Personal Identity Management: Preparing for a World of Consumer-Managed Data , by Fatemeh Khatibloo, reflects the growing trend of people wanting to own and control their data. Khatibloo points out that consumers are beginning to better understand how marketers are making money off their data, and they’re keen to learn how their data is being collected and used. 7
The term “personal identity management” also reflects the need for consumers to shift from a complacent to a proactive stance regarding their digital identities. One key tool for them to leverage this shift is the rise of “data vaults” or “lockers” or “personal clouds.”
A difficulty in how information gets shared about you has to do with the context of who is asking for your data and how long they need it to accomplish a mutually established goal. If you were able to collect in one place all of your personal information and data you generate as you use your devices, and control how and when it gets shared and under what terms and conditions, however, you’d be employing the mentality of a data vault.
Another key element with a vault is the idea of destroying data after a certain time limit or when it’s used outside of the context the person sharing it intended it to be used. Reminiscent of the Mission: Impossible encoded spy message that self-destructs after being read, this idea of temporary data usage has caught on recently through the photo-sharing app Snapchat, where users allow a set time limit for pictures to be viewed by recipients. While the app has suffered from some users learning how to store photoslonger than users intended, the trend of data destruction catching on could be a very positive one for consumers overall. People will begin to understand that a great way to protect their data is to only provide it to trusted parties and to enable it to be destroyed if they feel it’s being used in ways they didn’t permit.
Nobody’s Vault but Your Own
“Some of the most open people, people who say they’re open, change their minds when they learn how much of their data is beyond their control,” said Shane Green, CEO of Personal, a company focused on helping users “take control of the master copy of their data” with services focused on protection and flexibility regarding digital identity about privacy in the digital age. “People are being digitized.” 8
Green is focusing on using a carrot-and-stick method to get users used to the idea of data vaults. One of the company’s most popular offerings is a service called Fill It, which lets users auto-populate sign-in forms securely online. This provides a sense of how vaults work overall, as users see they’re in control of their data. As Green noted in his interview for this book:
People feel more protected when their data is protected. When you fill out a form, you’re “turning over the goods.” You’re signing away your privacy and terms of use. This is the pain point everyone has. When you solve that problem, people see why they need a set of reusable data. 9
The company also features a unique Owner Data Agreement on their site that turns personal users into owners. The agreement is a contract making users the legal owners of the data they store with the service. Overall the site provides a powerfully motivating message that reinforces the need for consumers to understand how precious their data is and take charge of it in a proactive way.
“I went to Harvard Law School and I can’t understand most terms of service agreements,” noted Michael Fertik in an
Forrester Research’s report Personal Identity Management: Preparing for a World of Consumer-Managed Data , by Fatemeh Khatibloo, reflects the growing trend of people wanting to own and control their data. Khatibloo points out that consumers are beginning to better understand how marketers are making money off their data, and they’re keen to learn how their data is being collected and used. 7
The term “personal identity management” also reflects the need for consumers to shift from a complacent to a proactive stance regarding their digital identities. One key tool for them to leverage this shift is the rise of “data vaults” or “lockers” or “personal clouds.”
A difficulty in how information gets shared about you has to do with the context of who is asking for your data and how long they need it to accomplish a mutually established goal. If you were able to collect in one place all of your personal information and data you generate as you use your devices, and control how and when it gets shared and under what terms and conditions, however, you’d be employing the mentality of a data vault.
Another key element with a vault is the idea of destroying data after a certain time limit or when it’s used outside of the context the person sharing it intended it to be used. Reminiscent of the Mission: Impossible encoded spy message that self-destructs after being read, this idea of temporary data usage has caught on recently through the photo-sharing app Snapchat, where users allow a set time limit for pictures to be viewed by recipients. While the app has suffered from some users learning how to store photoslonger than users intended, the trend of data destruction catching on could be a very positive one for consumers overall. People will begin to understand that a great way to protect their data is to only provide it to trusted parties and to enable it to be destroyed if they feel it’s being used in ways they didn’t permit.
Nobody’s Vault but Your Own
“Some of the most open people, people who say they’re open, change their minds when they learn how much of their data is beyond their control,” said Shane Green, CEO of Personal, a company focused on helping users “take control of the master copy of their data” with services focused on protection and flexibility regarding digital identity about privacy in the digital age. “People are being digitized.” 8
Green is focusing on using a carrot-and-stick method to get users used to the idea of data vaults. One of the company’s most popular offerings is a service called Fill It, which lets users auto-populate sign-in forms securely online. This provides a sense of how vaults work overall, as users see they’re in control of their data. As Green noted in his interview for this book:
People feel more protected when their data is protected. When you fill out a form, you’re “turning over the goods.” You’re signing away your privacy and terms of use. This is the pain point everyone has. When you solve that problem, people see why they need a set of reusable data. 9
The company also features a unique Owner Data Agreement on their site that turns personal users into owners. The agreement is a contract making users the legal owners of the data they store with the service. Overall the site provides a powerfully motivating message that reinforces the need for consumers to understand how precious their data is and take charge of it in a proactive way.
“I went to Harvard Law School and I can’t understand most terms of service agreements,” noted Michael Fertik in an
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