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Authors: George W. Bush
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supposed to counter that? I responded with a line Dad had once used: “No, I wasn’t born in Texas, because I wanted to be close to my mother that day.”
Reese received an endorsement and campaign contributions from Ronald Reagan , who was seeking an edge on Dad in the 1980 presidential primary. Despite all the innuendos, I was optimistic about my chances. My strategy was to build up a bulkhead in my home county of Midland. Laura and I attended coffees across town, organized the county block by block, and persuaded friends who had never been involved in politics tohelp us. * On election night, our grassroots effort in Midland produced a massive turnout. I lost every other county in the district, but took Midland by such a huge margin that I won the nomination.
Dad had predicted that Reagan would call to congratulate me if I won the primary. He did, the next day. He was gracious and volunteered to help in the general election. I was grateful for his call and bore no hard feelings. But I was determined to run the race as my own man. I didn’t do any campaigning with Reagan, nor did I do any with Dad.
The race against Reese toughened me as a candidate. I learned I could take a hard punch, keep fighting, and win. My opponent in the general was Kent Hance , the state senator Governor Shivers had warned me about. Hance’s strategy was the same as Reese’s—turn me into an East Coast outsider—but he executed it with more subtlety and charm.
One of my first TV ads showed me jogging, which I thought emphasized my energy and youth. Hance turned it against me with one line: “The only time folks around here go running is when somebody’s chasing ’em.”
He also ran a radio ad: “In 1961, when Kent Hance graduated from Dimmitt High School in the Nineteenth Congressional District, his opponent, George W. Bush, was attending Andover Academy in Massachusetts. In 1965, when Kent Hance graduated from Texas Tech, his opponent was at Yale University. And while Kent Hance graduated from University of Texas Law School, his opponent … get this, folks … was attending Harvard. We don’t need someone from the Northeast telling us what our problems are.”
Hance was a great storyteller, and he used his skill to pound away with the outsider theme. His favorite story was about a man in a limo who pulled up to a farm where Hance was working. When the driver asked him for directions to the next town, Hance said, “Turn right just past the cattle guard, then follow the road.” The punch line came when the driver asked, “Excuse me, but what color uniform will that cattle guard be wearing?” The West Texas crowds loved it. Hance would twistthe knife by adding, “I couldn’t tell if the limo had Massachusetts or Connecticut license plates.”
Laura and I moved temporarily to Lubbock, the biggest city in the district, about 115 miles north of Midland. An important hub for the cotton business, Lubbock was home to Texas Tech University. We used the city as our base to campaign in the district’s rural counties. Laura and I spent hours in the car together, stumping in towns like Levelland, Plainview, and Brownfield. For someone who didn’t particularly care for politics, Laura was a natural campaigner. Her genuineness made it easy for voters to relate to her. After our wedding, we had taken a short trip to Cozumel, Mexico, but we joked that the campaign was our honeymoon.
On the campaign trail with Laura.
On the Fourth of July, we campaigned in Muleshoe, in the far northern part of the district. In the May primary, I had received 6 of the 230 votes cast in Bailey County. The way I saw it, I had plenty of room for improvement. Laura and I smiled and waved at the spectators from the back of our white pickup truck. Nobody cheered. Nobody even waved. People looked at us like we were aliens. By the end I was convinced the only supporter I had in Muleshoe was the one sitting next to me.
A campaign ad during my run for
Reese received an endorsement and campaign contributions from Ronald Reagan , who was seeking an edge on Dad in the 1980 presidential primary. Despite all the innuendos, I was optimistic about my chances. My strategy was to build up a bulkhead in my home county of Midland. Laura and I attended coffees across town, organized the county block by block, and persuaded friends who had never been involved in politics tohelp us. * On election night, our grassroots effort in Midland produced a massive turnout. I lost every other county in the district, but took Midland by such a huge margin that I won the nomination.
Dad had predicted that Reagan would call to congratulate me if I won the primary. He did, the next day. He was gracious and volunteered to help in the general election. I was grateful for his call and bore no hard feelings. But I was determined to run the race as my own man. I didn’t do any campaigning with Reagan, nor did I do any with Dad.
The race against Reese toughened me as a candidate. I learned I could take a hard punch, keep fighting, and win. My opponent in the general was Kent Hance , the state senator Governor Shivers had warned me about. Hance’s strategy was the same as Reese’s—turn me into an East Coast outsider—but he executed it with more subtlety and charm.
One of my first TV ads showed me jogging, which I thought emphasized my energy and youth. Hance turned it against me with one line: “The only time folks around here go running is when somebody’s chasing ’em.”
He also ran a radio ad: “In 1961, when Kent Hance graduated from Dimmitt High School in the Nineteenth Congressional District, his opponent, George W. Bush, was attending Andover Academy in Massachusetts. In 1965, when Kent Hance graduated from Texas Tech, his opponent was at Yale University. And while Kent Hance graduated from University of Texas Law School, his opponent … get this, folks … was attending Harvard. We don’t need someone from the Northeast telling us what our problems are.”
Hance was a great storyteller, and he used his skill to pound away with the outsider theme. His favorite story was about a man in a limo who pulled up to a farm where Hance was working. When the driver asked him for directions to the next town, Hance said, “Turn right just past the cattle guard, then follow the road.” The punch line came when the driver asked, “Excuse me, but what color uniform will that cattle guard be wearing?” The West Texas crowds loved it. Hance would twistthe knife by adding, “I couldn’t tell if the limo had Massachusetts or Connecticut license plates.”
Laura and I moved temporarily to Lubbock, the biggest city in the district, about 115 miles north of Midland. An important hub for the cotton business, Lubbock was home to Texas Tech University. We used the city as our base to campaign in the district’s rural counties. Laura and I spent hours in the car together, stumping in towns like Levelland, Plainview, and Brownfield. For someone who didn’t particularly care for politics, Laura was a natural campaigner. Her genuineness made it easy for voters to relate to her. After our wedding, we had taken a short trip to Cozumel, Mexico, but we joked that the campaign was our honeymoon.
On the campaign trail with Laura.
On the Fourth of July, we campaigned in Muleshoe, in the far northern part of the district. In the May primary, I had received 6 of the 230 votes cast in Bailey County. The way I saw it, I had plenty of room for improvement. Laura and I smiled and waved at the spectators from the back of our white pickup truck. Nobody cheered. Nobody even waved. People looked at us like we were aliens. By the end I was convinced the only supporter I had in Muleshoe was the one sitting next to me.
A campaign ad during my run for
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