Read Online Business English para Dummies by Varios autores - Free Book Online Page A

maintained
    desire: need, aspiration, inclination
    to be too focused on someone: to be too attached to or emotionally involved with someone
    to happen to be away on holiday: to turn out to be on vacation
    to be comprised of: to include, to consist of, to encompass
    waste disposal: removal of refuse

    Liven up your e-mails and letters
    Following are suggestions to make your messages more effective:
    • Start with a persuasive one-liner. Whether posed as a question or statement, this should be interesting and benefit-oriented. For example: “You can save up to 40 % on your printing costs.”
    • Assume a conversational tone. Avoid sophisticated language and sound natural.
    • Make reading quick and easy. Keep it brief and simple by avoiding long drawn-out sentences and limiting paragraph length to six lines.
    • Emphasise benefits. Make your letters customer-centred and keep repeating the advantages.
    • Direct the customer repeatedly. Trigger action by telling the customer what to do several times. For example, if you want him to call your toll-free number, work the number into your letter multiple times.
    Palabras para recordar
    to liven up: to put some life into, to put some spark into, to add some zest to, to give a boost to
    persuasive: compelling, convincing, gripping, effective
    to assume: to take up, to take on, to adopt, to come to have
    sophisticated: complicated, complex
    brief: short, to the point, concise, succinct, compact
    long drawn-out: stretched out, dragged out, protracted, lengthy
    paragraph: section, subdivision, segment
    to emphasise: to highlight, to stress, to call attention to, to underline, to give prominence to
    to trigger: to cause, to generate, to bring about, to prompt

    Supervise yourself properly
    In the fast-paced , everyday life of selling, these few timeless principles will help you to keep your self-management in check:
    • Orientation towards results. The touchstone is the achievement of set goals and the completion of tasks.
    • Make a contribution to the whole. Aside from the expectations that come with the position, always set your sights on the superior objectives of the company as well.
    • Concentrate on the basics. Pool available strengths and concentrate them on carefully chosen objectives.
    • Use already existing forces . Focus on what is at your disposal and not just on the correction of deficiencies .
    • Gain trust. This mainly affects the quality of the office climate and the corporate culture, as well as the contact with customers.
    • Think positive. Display a stronger orientation towards opportunities, instead of pointing out problems.
    These principles regulate and lastingly secure the quality of everyday tasks and facilitate the implementation of the right set of tools necessary to fulfill them. They comprise the core of what can also be understood as corporate culture.
    Palabras para recordar
    to supervise: to manage, to direct, to control, to take charge of
    fast-paced: hurried, hasty, fleet-footed, accelerated, brisk
    touchstone: criterion, yardstick, benchmark, acid test, standard
    to set one's sights on: to aim at, to aspire to, to strive toward, to work toward
    superior objectives: higher goals, ambitions, intentions, targets, or ideas
    to pool: to combine, to bundle, to merge, to group
    forces: strengths, powers, strong points, assets, plus points
    what is at your disposal: what you already have available or on hand
    deficiency: weakness, imperfection, insufficiency, flaw, shortcoming, weak point
    to mainly affect: to mostly have an effect on, influence, or have an impact on
    to lastingly secure: to continually ensure, assure, guarantee, or underwrite
    to facilitate: to smooth the path of, to make possible, to make easier, to make smoother
    set of tools: instruments
    to comprise: to make up, to form, to constitute, to compose
    core: centre, central part, heart, essence, quintessence, nitty-gritty

    Raise awareness by asking the right questions
    When